During the first quarter of 2025, Great Britain residents took 56.6 million leisure day visits lasting over three hours in Scotland with £2.0 billion spent during these visits.
29% of leisure day visits taken in Scotland were tourism day visits. There were 16.5 million tourism day visits taken with an associated spend of £884 million.
When compared with the same quarter in 2024, the volume and value of tourism day visits in Scotland had decreased (-11% for visits and -15% for spend).
The average spend for tourism day visits in Scotland also decreased from £56 in the first quarter of 2024 to £53 in the first quarter of 2025. This average spend was slightly higher than that of tourism day visits taken throughout Great Britain (£50).
The largest proportion of tourism day visits taken in Scotland were to visit friends or relatives (24%). This activity also generated the highest value of associated spend for the quarter at £203 million.
The main location for over half of tourism day visits taken in Scotland were cities or large towns (60%). These locations also saw the highest level of spend at £593 million.