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Visit Scotland | Alba

The latest research into our international markets and how COVID-19 is impacting plans to visit Scotland

Explore below feedback from our international marketing teams and insight from the latest social listening.

In this section:

Market intelligence update: Europe

Social listening update: Europe

Market intelligence update: Australia, Canada, China and USA

 

Market intelligence update: Europe

The latest marketing insights from Europe gathered by our VisitScotland marketing teams. 

Domestic travel and cross-border movement within Europe is underway. With UK quarantine restrictions being lifted, more and more air and ferry routes are returning, and leisure tours are confirmed. An increased number of cases in various locations around Europe means those countries that are exempt from quarantine is changing frequently. 

Find full details of quarantine rules and information on the process for people entering the UK, including the current list of quarantine exempt countries and territories.

Social listening update: Europe

Our insights team uses 'social listening' as a tool for research. Put simply, it's about gathering data on specific topics from online conversations, to allow us to capture first-hand insights from visitors and potential visitors to Scotland.

We use a social listening tool, Brandwatch, to identify, capture and categorise high volumes of information.

Market intelligence update: Australia, Canada, China and USA

The latest marketing insights from Australia, Canada, China and the USA gathered from our VisitScotland marketing teams. 

Across the globe we continue to see local and wider outbreaks of COVID-19 leading to further restrictions on movement and changing quarantine rules in the UK and Scotland.

Find full details of quarantine rules and information on the process for people entering the UK, including the current list of quarantine exempt countries and territories.

In Australia, while international travel restrictions remain in place the travel sector continues to focus on domestic travel.  

From Canada, Air Transat have announced they will operating the Glasgow – Toronto route as a triangulation service (Toronto – Glasgow – Manchester – Toronto) twice weekly from 1 September – 24 October 2020. Travellers from Canada to Scotland are still required to quarantine for 14 days.

In China, domestic travel is rebounding well and the appetite for travel-related news and inspiration grows. Demand for live streamed content from destinations and attractions across the globe is huge as people turn to virtual travel.  VisitScotland will be livestreaming on Weibo from five destinations across Scotland throughout September.

In the US we continued to receive interest from our travel trade contacts in when Scotland will be open to US visitors and exploring Scotland virtually is popular with the travel trade and consumers alike.