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Visit Scotland | Alba

The latest research into our international markets and how COVID-19 is impacting plans to visit Scotland

Explore below feedback from our international marketing teams and insight from the latest social listening. 

In this section:

Market intelligence update: Europe

Market intelligence update: Australia, Canada, China and USA

International COVID-19 sentiment research

Latest update:

All arrivals to Scotland from outside the Common Travel Area must book and pay for managed isolation in quarantine hotels to help protect against the importation of Coronavirus (COVID-19) from 15 February 2021. All arrivals must quarantine for at least 10 days and will be tested twice for the virus – once on day two and once on day eight after arrival. Read Scottish Government guidance on quarantine hotels.

Market intelligence update: Europe

Market intelligence update: Australia, Canada, China and USA

The latest marketing insights from Australia, Canada, China and the USA gathered from our VisitScotland marketing teams. 

In Canada a monthly rolling travel advisory (extended to 21 February 2021) is still in place advising against all non-essential travel. The Canadian / US border closure has also been extended until this date. Anyone arriving in Canada for essential travel purposes is subject to a 14 day quarantine period.  

In the US, COVID-19 case numbers remain high and the US Government continues to have a level three travel advisory to the United Kingdom in place where it advises US citizens to ‘reconsider travel’ to the United Kingdom due to COVID-19.  

In China, travel restrictions into the country remain some of the strictest in the world.  

The Australian Government has established a safe travel zone with New Zealand, with the first passengers from New Zealand arriving in Australia on 17 October as the ‘one-way’ trans-Tasman bubble opened.  

International COVID-19 sentiment research

In partnership with VisitBritain, Visit Wales, and London & Partners, research was commissioned to understand international consumer sentiment towards international travel during the COVID-19 pandemic.

Wave 1 of the tracker was fielded between 2-16 December 2020 in 14 markets: Australia, Canada, China, France, Germany, India, the Irish Republic, Italy, Netherlands, Norway, Saudi Arabia, Spain, Sweden and the USA.

Visit the Visit Britain website for a summary of the research and to download the full report