Visit Scotland | Alba

Overview

  • With strong family connections to Scotland, Polish visitors often visit family and friends here
  • In 2022, Poland was Scotland’s tenth largest international source market by number of visits. It was twenty third by expenditure and tenth by number of nights
  • Polish visitors accounted for 3% of all overseas visits to Scotland and 2% of all overseas spend in Scotland in 2022
  • Our factsheet highlights the latest annual data on the volume and value of Polish visitors to Scotland from the International Passenger Survey (IPS)
  • Find methodology information within the official statistics and partners section

Poland factsheet 2022

Published July 2023

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In this article:

Key statistics

92,000

total number of trips by Polish visitors to Scotland in 2022

585,000

total number of nights spent in Scotland by Polish visitors in Scotland in 2022

£23 million

total spend by Polish visitors to Scotland in 2022

6.4

average nights per trip by Polish visitors to Scotland in 2022

Source: IPS, 2022 (caution low sample size for Poland and numbers have been rounded)

1. Executive summary 2022

In 2022, Poland was Scotland’s tenth largest international source market by number of visits. It was twenty third by expenditure and tenth by number of nights.

Polish visitors accounted for 3% of all overseas visits to Scotland and 2% of all overseas spend in Scotland in 2022.

2022 saw some recovery from the COVID-19 pandemic. The total number of visits increased by 8% from pre-pandemic levels but total spend dropped by 23%.

The average spend per visit in 2022 was £249. The average spend per night was £39.

The average length of stay was 6.4 nights.

Source: IPS, 2022 (caution low sample size for Poland)

2. VisitBritain MIDAS research 2022

In 2022, our partner, VisitBritain undertook comprehensive research with international leisure travellers. They spoke to global tourists from many markets, including Poland.

Whilst the research focuses on perceptions and experiences of Britain, there are insights which are useful for the Scottish tourism industry.

Read the full VisitBritain MIDAS research

3. Official statistics and partners

The International Passenger Survey (IPS) is a continuous survey carried out by the Office for National Statistics (ONS). It covers all major air, sea and tunnel ports.

The survey provides information on the numbers and types of visits made by people travelling to and from the UK. Anonymous face to face interviews are undertaken with a sample of passengers entering and leaving the UK.

Find out more on the survey methodology on the ONS website.

Read further ONS publications.

Read how the COVID-19 pandemic impacted on the IPS data collection.

4. Additional research resources

VisitBritain’s IPS data viewer by UK nation

visitbritain.org/inbound

VisitBritain’s Poland market profile

visitbritain.org/poland

VisitBritain’s international market segments

visitbritain.org/customer

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