1. VisitBritain MIDAS research 2022
In 2022, our partner, VisitBritain undertook comprehensive research with international leisure travellers. They spoke to global tourists from many markets, including India.
Whilst the research focuses on perceptions and experiences of Britain, there are insights which are useful for the Scottish tourism industry.
Distance is not a barrier when it comes to appetite to visit Britain, with long haul markets in the Middle East, Asia and USA showing some of the strongest demand.
Trips form long haul markets are far more likely to be thought as one that combines European destinations as well as Britain.
Tourists from India are looking for destinations offering a variety of "must see" experiences. They do not wish to relax as much as see and tick off "must do" activities.Read the full VisitBritain MIDAS research