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Article published 23/06/2026

Building a strong air network requires sustained, coordinated effort. We’ve played a central role in this long-term partnership with the Scottish Government, Transport Scotland and Scottish Development International, supporting Scotland’s airports to expand global connectivity and make it easier for visitors to reach Scotland as a must-visit, must-return destination.

Our international visitors are highly valuable to Scotland’s visitor economy, as they’re known to stay longer and spend more – which has a significant positive impact for businesses and communities across the country.

In 2026, Scotland has seen a number of new and reinstated international routes, strengthening connectivity and opening up key markets:

  • Canadian airline WestJet returned to Glasgow Airport with the launch of a new direct service from Toronto
  • United Airlines launched a non-stop, daily service between Glasgow and Newark
  • Eurowings returns to Glasgow Airport with the launch of a brand-new seasonal service to Hanover
  • American Airlines summer service from Edinburgh Airport to JFK Airport, New York using one of the newest aircrafts in the American Airlines fleet
  • Air Canada increasing flight frequency from Edinburgh to Montreal, Canada. The route now operates four days a week between June and September, utilizing its new A321XLR fleet

Several existing routes have also been extended, reflecting sustained demand:

  • Delta’s New York (JFK) to Edinburgh service is now operating year-round
  • Hainan Airlines’ Beijing to Edinburgh route has been extended to year-round service
  • American Airlines’ Philadelphia to Edinburgh route has been extended through to January 2027

Boosting Scotland's connectivity

These launches mark a boost to Scotland’s connectivity, particularly transatlantic routes, and supports the ambitions for sustainable tourism growth and international collaboration. North America is Scotland’s most significant international market in terms of both volume and spend. The United States (US), stands out as Scotland’s largest international source market, leading in the number of visits, nights, and total expenditure. It accounts for 20% of all overseas trips to Scotland and 34% of all overseas spend in Scotland.

US visitors are high-value visitors who typically stay longer and seek memorable, high-quality experiences - areas where Scotland excels, from our beautiful landscapes and heritage to our culture and hospitality.

Find out more about the importance of North American visitors

Launch of Edinburgh to Montreal flight
Launch of Edinburgh to Montreal flight.

As part of our ongoing efforts to grow Scotland’s global route network, we also collaborated with Transport Scotland to participate in the Routes Europe conference. During the event, we supported Edinburgh Airport, AGS Airports and Inverness Airport in pitching for new and expanded air services, helping to secure future opportunities for connectivity and growth.

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