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Visit Scotland | Alba

More than tartan

From World Heritage Sites to listed buildings, world class museums, galleries and performing arts to captivating myths and legends, Scotland’s heritage and cultural landscape is a strong draw for visitors. 

Find useful insights on the role of built and historical heritage, cultural heritage and contemporary culture in the visitor experience.

The lure of Scottish Gaelic

Published June 2021

Insight on Gaelic related content performance of and its users engagement.

Research with Scottish businesses using the Gaelic language

Published June 2021

Insight into business use of Gaelic and to identify where increased support or information would help businesses.

Consumer interest in Gaelic language - Scotland Visitor Survey 2015 and 2016

Published June 2021

Additional information on culture and heritage

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