The Gaelic community has supplied Scotland with many of the country’s national icons, including the kilt, ceilidhs and tartan.
The Gaelic language dates back centuries. It's the founding language of Scotland, associated with a rich heritage of music, folklore and culture.
In 2016, we found that 34% of visitors were interested to find out about the Gaelic language or it had enhanced their visit. Interest was highest for international and first time visitors. (Source: Scotland Visitor Survey 2015/2016).
In 2023, we will again be asking our visitors about the Gaelic language and culture as we conduct the new visitor survey.
In 2021, we investigated the behaviour of website users who had viewed Gaelic content on visitscotland.com.
We found that four in five users were from outside the UK, particularly from the USA and Germany.
Published June 2021
Insight on Gaelic related content performance of www.visitscotland.com and its users engagement.
In 2019, we conducted research with a targeted small sample of tourism businesses. These businesses, we understood, were using the Gaelic language within their business.
We wanted to identify where increased support or information would be useful.
53% of the sample were very interested in using Gaelic culture to develop their visitor offer.
Published June 2021
Insight into business use of Gaelic and to identify where increased support or information would help businesses.
Browse insights on activities undertaken by inbound visitors to Britain.