VisitScotland partners with American TV giant
Scotland is shining as the ultimate luxury destination in acclaimed travel competition series Extra Mile Club thanks to a major collaboration between VisitScotland and American television network NBC's NBCULocal division.
The national tourism and events body has teamed up with one of America’s most-watched TV platforms and luxury travel network, Global Travel Collection, to spotlight Scotland as a destination where heritage, culture, and luxury blend for an unforgettable experience.
The show, which airs right after the hugely popular Saturday Night Live, will feature Scotland in two dedicated episodes. In the episodes, two travel advisor teams from Global Travel Collection compete to create perfect Scottish itineraries for celebrity clients.
Olympic medallists and NBC commentators, Tara Lipinski and Johnny Weir, are treated to the VIP treatment in Scotland, after requesting their trip location, following their Scottish experiences, while starring on the US version of The Traitors.
Supported by targeted advertising across NBC and Peacock throughout November and December, these episodes are a key component of VisitScotland’s wider autumn / winter drive to keep Scotland top of mind for American travellers.
With the US being Scotland’s largest and most valuable international market, contributing millions to the visitor economy each year, this partnership was created with aim to bring even more US visitors to Scotland.
It shines a light on Scotland's most luxurious places to stay and the extraordinary experiences to be enjoyed.
To help viewers turn inspiration into the trip of a lifetime, VisitScotland has created a bespoke itinerary based on the show’s highlights, now available on its website.
From private castle tours and luxury spa stays to fragrance-making and curated shopping in Edinburgh, the itinerary mirrors the celebrity experiences seen on screen, making it easy for visitors to plan their own unforgettable Scottish adventure.
The episodes, filmed in autumn across several regions, were shaped with VisitScotland, working closely with NBC and the Global Travel Collection to reflect US visitor motivations.
This collaboration is set to continue with the Global Travel Collection and the national tourism and events body now linked to bring more of Scotland to its luxury travel agent network.