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Visit Scotland | Alba
VisitScotland / Kenny Lam

Responsible tourism insights

Researching responsible tourism in Scotland

Scotland’s environment, society and culture are what sets us apart as a destination – they are the things that make a visit to our country so special. To support the responsible tourism, we will monitor changing consumer attitudes and behaviours. We'll share relevant, rich insights to support you in your strategic and business planning. Our research and analysis is to develop an understanding of responsible tourism indicators and issues.