Scottish Thistle Awards 2026 regional shortlist unveiled

Outstanding tourism businesses, events and individuals from across Scotland have secured a place on the shortlist for this year's Scottish Thistle Awards regional finals, this year supported once again by headline sponsor Abbey: The Destination Experts.

Finalists from the Central & East and West of Scotland regions have been revealed today, while partner awards programmes are also announcing their shortlists:

• Highlands and Islands Thistle Awards
• Aberdeen City & Shire Thistle Awards
• South of Scotland Thistle Awards 

The shortlists shine a spotlight on the people, businesses and organisations helping to shape Scotland's visitor economy, from accommodation providers and visitor attractions to restaurants, festivals, community initiatives and tourism professionals. 

Those in contention for regional titles include internationally recognised attractions, family-run tourism businesses, major cultural events and rising industry talent, all recognised for creating memorable experiences and making a positive contribution to Scotland's tourism and events sector. 

Finalists will compete at regional ceremonies this September, with winners progressing to the Scottish Thistle Awards national final in November. 

Rising Star 2025 winner Hugh McKay taking a selfie with his regional trophy.

About the Scottish Thistle Awards

For more than three decades, the Scottish Thistle Awards have recognised excellence across Scotland's tourism and events industry. Celebrating achievements by businesses, individuals and partnerships, the awards highlight the innovation, collaboration and commitment that help Scotland stand out as a visitor destination. 

Delivered by VisitScotland in partnership with regional awards programmes, the awards programme consists of five regional competitions, culminating in a national final that crowns Scotland's tourism and events champions. 

This year's categories recognise excellence across accommodation, food and drink, visitor experiences, community tourism, innovation, inclusion, sustainability and events, reflecting the breadth and diversity of Scotland's visitor economy. 

Responsible tourism remains central to the awards, supporting Scotland's ambition to be recognised globally as a leading sustainable and inclusive destination. 

Many previous winners have gone on to report increased visibility, new business opportunities and valuable recognition for their teams following success in the awards. 

This year's Scottish Thistle Awards are supported by headline sponsor Abbey: The Destination Experts, alongside Fishers, AccessAble, The Scottish Sun, The Times Scotland, HIT Scotland, Historic Scotland, Jacobite Loch Ness Cruises, Get Your Guide and STV.