Our STV set-jetting campaign, in partnership with the newly launched STV Radio, went live to audiences across Scotland from Monday 19 January for the next four weeks.
Scotland’s starring role on both the big and small screen continues to capture imaginations around the world. Through a month-long competition during the Webster Drivetime Show on STV Radio, we’re encouraging listeners to connect with – and explore – the locations which showcase Scotland across film and television.
As an extension of our current autumn and winter marketing activity, through this campaign we can encourage our residents, and visitors, to explore new destinations and rediscover old favourites throughout the year.
Working in collaboration with STV Radio to promote regional spread, will help spread visitor spend beyond the traditional peak season and brings lasting benefits to communities across Scotland.
