Filming locations across all eight seasons of the global hit TV series Outlander have been published for the first time ever, in an official new guide by national and tourism events organisation, VisitScotland, in collaboration with Sony Pictures Television, today (Wednesday, 29 July 2026).
Scotland: The Home of Outlander details 48 Scottish filming locations from the fantasy romantic drama series, based on the books by Diana Gabaldon, which concluded in May this year. All seasons are now available to stream on Starz in the US and on MGM+ in the UK.
The guide is part of a wider campaign by VisitScotland, in association with Sony Pictures Television, to mark the conclusion of the series which has had an extraordinary impact on Scottish tourism and to celebrate Scotland's place as the home of Outlander.
This included a £160,000 Home of Outlander digital US campaign in the spring which resulted in seven million impressions, generating an estimated £790,000 in hotel bookings and 8,500 flight searches to Scotland.
The special 40-page guide will be available to download from visitscotland.com, with a limited run of printed copies available exclusively for guests of The Caledonian Sleeper on its Outlander-wrapped trains.
The Scotland: The Home of Outlander includes:
- 48 filming locations from across all eight seasons
- A timeline on prominent moments in Scotland’s history related to the series
- Features on Gaelic, tartan and textiles, and clans and ancestry
- A special section focused on Scotland’s food and drink by Scottish medical herbalist and founder of Herbal Heritage Scotland, Claire Mackay, who was a herbal consultant on the series
- Two ‘journal’ pages for readers to write about their Outlander journey in Scotland (printed version only)
Since it began airing in 2014, Outlander's popularity across key international markets, such as France, Germany and North America has coincided with an increase in visits from those markets to Scotland, particularly from the US.
Matthew B. Roberts, Executive Producer and Showrunner on Outlander, writes in the guide: "From day one, the people of Scotland welcomed a small group of Sassenachs from Los Angeles with open arms. They didn’t just let us film here - they embraced us, shared their stunning landscapes and culture, and made us feel like we belonged."
Visitor attractions that doubled as filming locations – or those associated with the real history of the series – have seen an impact.
According to tourism and travel researchers, the Moffat Centre, the total number of visitors to all Outlander attractions rose from 2,138,398 in 2014 to 3,016,291 in 2025 (a 41% increase), with some attractions seeing huge jumps in visitor figures, i.e. Doune Castle, which starred as the fictional Castle Leoch, has seen a 168% rise since 2014, Blackness Castle, which starred as the Fort William headquarters of Black Jack Randall, has seen a 363% rise since 2014, while Newhailes House, which played Governor Tryon’s home in North Carolina, has seen a massive 8,000% increase in visits since 2014.
Outlander has been a major contributor to screen tourism activity which is worth £161.4 million to Scotland's economy, according to the latest report by Screen Scotland.