We’re gearing up for our latest burst of activity working with online travel agent – Expedia.
This is a continuation of our existing partnership with Expedia. The campaign is targeting the UK and US markets with the aim of boosting bookings through autumn, winter and into spring 2026.
For the UK market our goal is to increase bookings for this autumn / winter.
We've got a dedicated webpage on Expedia to inspire visits to Scotland, including travel, accommodation and experiences.
Various themes are covered throughout including outdoor adventures, food and drink, events, film & TV, family fun and a spotlight on our eight unique cities. The activity will inspire and encourage people to book a trip to Scotland and increase their stay during this period.
Activity went live on 26 September 2025 and will run until 31 January 2026.
Activity targeting the US market went live on 26 September, and will run until 31 January 2026.
We've created digital adverts, a dedicated Scotland e-mail and social post encouraging travel ready users, on Expedia’s channels to check out our dedicated Scotland page to find out more. Once on the webpage, users will be inspired with a range of accommodation, flight, and attraction offers for Scotland.
Find out more about our domestic and international autumn and winter marketing activities.
Do you have a listing with Expedia? If so, make sure your business profile is up to date to benefit from extra traffic generated by this activity.
In line with previous activity with Expedia, we are able to offer value and marketing opportunities to our regions and partners including opportunities around campaign activity, special offers, and spotlights.
Expedia has reported a positive correlation between businesses who have opted to have an offer live during the campaign period and bookings.
Expedia will be communicating the activity to businesses to showcase how they can get involved.
If you have any questions about updating your listings on Expedia please contact Partner Central via the website or call 0203 027 8181.
