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Article published 29/11/2024

A second Scottish date for Beyond Van Gogh: The Immersive Experience

An unforgettable multimedia attraction, focused on the works of Vincent Van Gogh, arrives in Aberdeen next summer. Earlier this year, the immersive experience attracted more than 50,000 art lovers to Glasgow. 

Beyond Van Gogh: The Immersive Experience will be staged at P&J Live, Aberdeen for one month only, from Saturday 12 July to Sunday 10 August 2025.

Tickets go on general sale on Friday 29 November.

Find out more on Beyond Van Gogh's website

Man, named Bill Elms, looking towards wall, which is illuminated by Van Gogh's famous Sunflowers. Credit Andy Teebay
Man looking towards wall, which is illuminated by Van Gogh's famous Sunflowers. Credit Andy Teebay.

A draw for art lovers

The announcement follows a hugely successful Scottish premiere at Glasgow’s Scottish Event Campus (SEC). The demand for tickets was so high, the attraction extended its run by three weeks. The immersive experience showcases a journey through the artist’s world from darkness to light, enhanced by his own dreams, thoughts and words set to a stirring symphonic score.

Produced by Annerin Productions and Paquin Entertainment Group, Beyond Van Gogh: The Immersive Experience blends more than 300 of the post-Impressionist icon’s paintings with cutting-edge technology and a specially curated musical soundtrack to tell the story of one of history’s most influential artists. This allows people able to wander through his iconic works, including The Starry Night, Sunflowers and Terrace of a Café at Night, as they come to life around and beneath them.

The Glasgow dates were part of a strictly limited run of shows in the UK, which included Liverpool and Birmingham. The immersive experience has already been seen by more than five-million people across the United States, Canada and South America.

"I’m thrilled that we’re finally able to announce that Beyond Van Gogh is coming to Aberdeen for summer 2025."

“We had an amazing response from visitors when we held the Scottish premiere in Glasgow earlier this year, and we decided to almost double its run as a result. It’s evident there’s a real passion and demand in Scotland for great art and exciting experiences; we’re incredibly excited to be the first to bring an experience of this kind to Northern Scotland. We know everyone who comes to immerse themselves in Van Gogh’s incredible world at P&J Live will have a memorable visit."

“The event complex is an absolutely fantastic space to showcase Beyond Van Gogh, and we’ve already enjoyed so much support and enthusiasm from the wonderful P&J Live team.”

Anna Parry, UK Business Development at Annerin Productions

“We are delighted to welcome Beyond Van Gogh to our venue, bringing an exciting cultural experience to the people of the North East of Scotland. It’s a real privilege to host this event, and from the outset we have seen significant interest from both local and national visitors, which is fantastic for the City. The experience is truly awe-inspiring and we can’t wait to share it.”

Claire-Lena Miller-Davis, Exhibition Sales Manager at P&J Live

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