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Article published 28/07/2023

Influencers showcase Scottish canal adventure

We teamed up with Scottish Canals to help top influencers indulge in some Nessie-hunting. We want to drive awareness of the adventures and experiences that can be enjoyed on and along the Caledonian Canal – which connects to the famous loch.

This year marks the 90th anniversary of the first “picture” of Nessie (taken by Hugh Gray) which sparked the world’s obsession with the mystery hidden in the loch’s depths. Pre-pandemic, it was estimated that Nessie brought around £11 million to the Scottish economy. (Study carried out by Chartered Accountant Gary Campbell).

Read the full press release on our media centre.

Travel influencers Kinging-It

Travel vloggers Kinging-It got behind the helm to sail up the Caledonian Canal in search of the elusive Loch Ness Monster.

Kinging-It – vlogging couple Craig Holmes and Aimee Bannister – explored Loch Ness and the Great Glen by boot, bike, and boat to showcase how the area can be enjoyed at slower pace in a responsible way.

After going on a tour of Uilebheist Distillery and Brewery in Inverness, the pair collected bikes and cycled to Caley Cruisers on the Caledonian Canal and to board their boat and began their journey to Loch Ness.

They moored in Urquhart Bay and cycled to the newly refurbished Loch Ness Centre to learn about Nessie’s history and pick up some hunting tips.

A visit to the Caledonian Canal Centre in Fort Augustus, canoeing on the loch, and a cycle along the Great Glen Way, rounded out King-ing It’s epic trip.

Their vlog has already been viewed over 176,000 times just a few days after being posted on YouTube.

Kinging-It’s popular channel reaches an international audience with previous videos from their travels in Japan, Canada and India.

The content – which is now live – is the latest from our Global Marketing team who have cultivated successful content with Hilton Hotels, ScotRail, Caledonian Sleeper, LNER, Hostelling Scotland, and Citylink over the last year.

Watch Kinging-It’s adventure (this will take you to an external website)



Screen shot from influencers Kinging-it YouTube film

Why should you work with influencers?

Working with influencers enables us to reach new audiences, tell our stories authentically and give real world social proof to our brand values.

We’ve already seen impressive results with this activity and benefit from our chosen influencers’ storytelling skills and audience engagement.

The right influencers can open doors to your desired audience. That’s why we like to work with those influencers that allow us to reach people we might otherwise not.

Finding the right influencer is even a cost-effective use of your budget. By using our top five tips for working with influencers, you can get your desired marketing outcome without breaking the bank.

Read our top five tips for working with influencers

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