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Article published 30/01/2023

Martin Breslin, Regional Partnerships Executive

Image of Martin BreslinWelcome to the first regional update of the year. In this update, we look back at our key activity in the last quarter of 2022. Our industry continues to adjust to tough new financial circumstances and it's clear that these will continue to impact in the year ahead. But there is much to build on and we remain committed to doing what we can to support the industry, whether that’s bringing people to Scotland, offering support and guidance to businesses, or creating opportunities for growth and investment.

Our marketing, funding and business support activities are all aimed at building on these shoots of recovery to support the responsible growth of our industry.

It has been a busy period in Glasgow – working with city partners to develop the new tourism and visitor strategy and supporting the delivery of the UCI Cycling World Championships taking place in August.

Find out more in this update on how our work is helping to support the ambitions of the national tourism strategy, Scotland Outlook 2030, for Scotland to be a world leader in 21st century tourism.

Marketing Glasgow City Region

Glasgow City Region on social media

2.89 million reach

Number of times Greater Glasgow content reached people on social media

+173,000 engagements

Number of reactions, likes, comments, shares and saves on Greater Glasgow posts

Reach of +316,000

Top performing post by reach was a wintry shot at Mauldslie Bridge in Lanarkshire on Instagram

Glasgow City Region in the press

Our Corporate PR team works closely with Scottish and UK media to raise awareness of our work to promote Scotland and Glasgow City to visitors and support for the industry. 

Some of our highlights include:

  • Our new Set in Scotland guide featuring Glasgow locations
  • A press release announcing the Scottish Thistle Award West Regional Final winners

Consumer PR team highlights

Take your pic! - latest images of Glasgow

In December, our multimedia team captured some stunning images of Glasgow's Christmas lights and markets. Check out some of these images and make sure to visit our digital media library if you'd like access to free content to help promote Scotland and your region as a tourism destination. 

Hello from our Glasgow iCentre

Our Glasgow iCentre staff work in the heart of the city centre on Buchanan Street and help visitors to have the best possible experience whilst visiting. Some of the highlights for our iCentre Glasgow staff between October and December include:

  • Reaching their target for ticket sales and Christmas sales 
  • Great feedback from customers both in the store and online - visitors particularly loved the quality of Scottish products available to buy
  • Hosting a Shop Local Christmas event in the iCentre store with Crochet by Esther and Crafty Pups 
  • Seeing the city benefit from other events including the Paisley Halloween Festival, GlasGlow, Elfingrove and fairs and markets across venues including Botanic Gardens and Pollok House

Although visitors would like to have seen a Hogmanay event and better Christmas market offerings, many visitors continue to comment on the city's friendliness, and the quality of Scottish products available to buy in the iCentre. 

A customer browsing in the Glasgow iCentreA customer browsing in the Glasgow iCentre Credit: VisitScotland / Kenny Lam

Two sisters came into the iCentre - one of them had flown in from Canada for the first time in a long time. She commented on how good the city was looking and how helpful the staff were in the iCentre. She misses that interaction and warm Scottish welcome.

Philip Cosh, Assistant iCentre Manager

The countdown begins to the world's biggest cycling event

This August, the 2023 UCI Cycling World Championships will be hosted in Glasgow and across Scotland. Combining 13 cycling events into one mega event, the Championships will be the biggest cycling event in history. Glasgow will host the majority of the events and venues including the Emirates Arena, Kelvingrove Park, Glasgow BMX Centre and George Square will welcome some of the world's best cycling athletes across the 10 days. 

To find out more about the event, visit the UCI Cycling World Championships website. 

Glasgow City Region Thistle Award winners

Good luck to Scottish Event Campus, Once Upon a Whisky, Glasgow Life (Celtic Connections) and The Scottish Football Association representing the local organising structure for UEFA EURO 2020, all Thistle Award finalists from Glasgow City Region.

All regional winners will go on to compete at the Scottish Thistle Awards National Final on 9 February 2023 at Edinburgh International Conference Centre.

Regional Thistles Winners

Regional Thistle Winners. Image credit - Chris Watt Photography.

You can browse all the 2022/2023 National Finalists on the Scottish Thistle Awards website.

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