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Visit Scotland | Alba
Article published 21/12/2023

The perfect place for a winter getaway

A new marketing campaign has been aiming to help Scots visitors fall in love with Lanarkshire this autumn and winter.

With stunning images of New Lanark, Falls of Clyde, and the Bowmuir Farm, we've partnered with South Lanarkshire Council to use social media to inspire Scots to take a short break in the region.

Targeting residents in other parts of Scotland, the activity aims to show visitors why the region is the perfect place for a winter getaway. 

Among the accommodation providers being showcased as part of the campaign are Cormiston Farm's Georgian Farmhouse, Carmichael Estate, and Shieldhill Castle. The experiences being highlighted include the UNESCO World Heritage Site of New Lanark, the Clyde Walkway, the Falls of Clyde and Lanarkshire Larder's food trail. 

Potential visitors inspired by the images they see as part of the campaign are directed to to explore further and get even more ideas and inspiration for places to stay and things to do in the area.

Go to the VisitLanarkshire website

New Lanark Visitor Centre seen from the Clyde walkway

“While New Lanark is widely recognised among our great UNESCO World Heritage attractions, many Scots are often surprised that an area as close to the country’s two biggest cities as Lanarkshire also offers such a wealth of rural escapes, quality accommodation and a distinctive food and drink menu. This activity connects the huge potential of that domestic market with the quality and diversity of experiences available relatively close to home.

Tourism is an important part of the local economy, creating jobs and sustaining communities. Promoting the area in winter helps position Lanarkshire as a year-round destination, and has the added benefit of supporting businesses at a traditionally quiet time.”

Lynne Cooper, Regional Director, VisitScotland

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