Skip to main content
Visit Scotland | Alba

Help shape the future of business support on Giving feedback through our short survey only takes a few minutes.

Article published 21/04/2022

VisitScotland board member search begins 

We have announced a search for new people to join our board. And we're looking to appoint up to three new board members to help shape the future of Scottish tourism. 

Applicants should demonstrate experience in one of these areas:

  • Strategic importance of human resources
  • Sustainability / environmental management
  • Work for a large global hotel group or working at a senior level in the transport sector whether road, rail, air, or sea   

Before the COVID-19 pandemic, the tourism industry was worth around £12 billion to Scotland’s economy, representing around 5% of Scottish GDP, and making it a vital provider across Scotland’s cities, towns, and rural areas. 

Scotland had seen significant increases in visitor numbers, pre-2020, particularly from overseas, showing that the recovery of the tourism industry is crucial to the country’s overall economic bounce back. The Scottish Government is committed to working with Scotland’s tourism industry and other partners to support this common goal and VisitScotland, plays a critical role in achieving it.   

Man jumping landscape

I am extremely proud of and passionate about being part of an organisation that is a huge wealth creator for Scotland.

VisitScotland’s success in this area depends on having the right people and a forward thinking, digital and sustainable strategy as the world changes around us. The VisitScotland board helps to shape this through the organisation’s culture and staff engagement.

To this end, I value the benefits of having members with different experiences and points of view on the board very highly and I would encourage applications from people who are currently under-represented on boards of body, such as women, disabled people, those from Black and ethnic minority communities, LGBTI+ people, and people aged under 50.

Lord Thurso, Chairman, VisitScotland

Board effectiveness improvement group Changing the Chemistry’s President, Dr Helen Wright, facilitated a conversation with Lord Thurso, VisitScotland Head of HR Lynn Jack and VisitScotland Director of Marketing and Digital Vicki Miller.

In this recording they provide valuable information about joining the VisitScotland Board, including why diversity matters and information about the application process.


The deadline for applications is 6 May 2022. Visit our "Board" page to find out more about the role of a board member and the work of VisitScotland.

If you'd like to apply, visit our Scottish Government / VisitScotland Board member application page.

Related links