New Digital Directory launched for Scottish tourism businesses
A launch of more than 100 traveltech businesses and 30 business case studies goes live today (Friday 4 December) as part of the new digital directory developed by Traveltech for Scotland.
The new online directory highlights how technologies such as online ticketing, smartphone apps and social distancing solutions can help Scottish tourism businesses adapt and diversify following the COVID-19 pandemic. The result is an interactive directory, designed to help tourism businesses with inspiration and ideas, as well as recommendations and solutions.
The directory includes case studies from across the world, and a list of companies offering technology solutions for tourism businesses, many of these based in Scotland, but also from further afield.
The Traveltech Directory will be showcased through a series of online sessions, starting on Wednesday 9 December, to help tourism businesses get the best out of the digital resource. Be sure to sign up for your free space on the first webinar.
Earlier this year, Traveltech for Scotland collaborated with a small team of experienced tourism leaders to create a Scottish tourism toolkit resource to help businesses develop their digital capabilities. In response, the team (Karin Gidlund and Megan McGurren) has developed the new interactive directory, designed to help tourism businesses find the technologies they need. The digital directory is a new iteration of the Scottish Tourism Toolkit, which was developed by Karin Gidlund, Thayanne Scardini and Jemma Reid, and launched in June 2020.
Launched in August 2020, Traveltech for Scotland is jointly funded by Scottish Enterprise and the 2014 – 2020 European Structural and Investment Fund through the Scottish Programme for Research, Innovation and Technology Ecosystem (SPRITE). Since then, they have engaged with over 100 businesses; developing collaborations with industry partners including Tech Nation, Codeclan, ScotlandIS, the Scottish Tourism Alliance and VisitScotland. Traveltech aims to support a growing Scottish community to capitalise on training, funding, learning and collaborative project opportunities.
Since launch, we have been impressed by the agility and resilience of the traveltech businesses and their commitment to deliver innovative technology in a challenging environment. These technologies are already helping Scottish tourism businesses adapt their products and services to meet evolving customer needs. Traveltech is going to play an important part in getting the Scottish tourism sector back on its feet and this directory will help tourism businesses connect with Scotland’s traveltech pioneers.
The passion, entrepreneurial spirit and innovation evident across Scotland’s traveltech community is recognised as one of the important building blocks which will help our places, tourism businesses and communities build back post COVID-19. The importance of bringing these two vital parts of Scotland’s economy together can’t be underestimated and Scottish Enterprise is proud to support this important programme.