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Visit Scotland | Alba
Star Flyer in Princes Street Gardens with a view of the Balmoral Hotel.
VisitScotland / Kenny Lam, all rights reserved.

VIP programme

Promoting the depth of knowledge found amongst Scottish tourism businesses.

Is your business full of untapped expertise and local know-how that would enhance the experience of our visitors? Becoming part of our VIP (VisitScotland Information Partner) programme is a great way to demonstrate your value as a source of useful and inspiring visitor information.

It’s open to businesses that are part of our Quality Assurance scheme (and free to community groups and social enterprises). Members can use the easily recognisable ‘iKnow Scotland’ branding as a signal to visitors that you’re a VisitScotland accredited authority on topics relevant to their stay in Scotland.

We also encourage businesses to get involved with our iKnow community forum too. It’s an easy to use feature where you can share your know-how with a huge online audience and make a real difference to someone’s trip to Scotland. 

How to join the VIP programme

Three easy steps

  1. 1

    Meet the criteria

    Read our criteria document to see if your business can join the programme and start sharing your knowledge of Scotland and the local area. 

    VIP programme criteria

    Published: July 2018

  2. 2

    Information templates

    Please ensure all the criteria requirements are in place. We have VIP information templates you may wish to use, we've created some guidelines to help you with this. The templates can be printed and displayed around your business for guests and visitors to read. There is also a Customer Service Promise document for you to download and display. 
     

    VIP guidelines for completing information templates

    Published: December 2016

    Please read these guidelines for completing the downloadable information templates

  3. 3

    Apply for the programme

    Confirm that you have everything in place to meet the VIP programme criteria and then apply

VIP programme - example information sheets

Published: December 2017

These example information sheets will help you to complete your own local information

VIP programme - information templates

Published: December 2017

Please complete these templates with information about your local area

VIP Customer Service Promise

Published: December 2016

Please display this promise in your business where visitors will be able to see.

Training and online resources

Online training to help you build your local knowledge or customer service skills