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Visit Scotland | Alba

From 3 to 13 August 2023, the inaugural UCI Cycling World Championships will be hosted in Glasgow and across Scotland. It will be the single biggest cycling event in history, bringing together for the first time 13 existing UCI World Championships into one mega event.   Partners are encouraged to help promote both the event as well as celebrate the #PowerOfTheBike through use of this digital toolkit which has been developed to help you maximise the opportunity through a range of assets and ready-to-use content.

Squiggly bike logo

The squiggly bike logo has been designed so that it can be used long after the event itself in 2023, and to inspire people to celebrate the #PowerOfTheBike.

From websites to social media, email signatures to flyers, use the free-to-use Squiggly Bike logo across your own promotions, communications and assets as a great way to enable and encourage more people to ride bikes more. You can access the brand guidelines and directly download the logos on this page below.
Event logo showing an abstract image of a bike and the words power of the bike

Squiggly Bike logo - Identity Guidelines

Published September 2022

Brand guidelines for use of the Squiggly Bike logo

Squiggly Bike logos

Published August 2022

The Squiggly Bike logo in various formats

PR and communications

Where there are opportunities to collaborate, celebrate and showcase the 2023 UCI Cycling World Championships across your own aligned PR / Media opportunities, please consider using one or more of the key messages and include the notes to editor. We can also supply supporting quotes for any press releases where relevant.  

Please email in advance of issuing any press releases.

BMX riders going over a jump on a track

Please refer to the 2023 Cycling World Championships - Communications Style Guide when writing or talking about the championships. This guide has been created to keep a clear and consistent message across channels, no matter the audience.

2023 UCI Cycling World Championships - Communications Style Guide

Published August 2022

Promotion of events

You can list your public-facing cycling event for free on and get more exposure for your event. 

Visit the "Submit an Event" page on and follow the instructions to list your event. 

Please not, these listings are managed via our partnership with The List, so your event will also feature on their site and others.

Large crowds at the finish of a mountain bike race with mountains and mist in the background

Key channels

There a number of social media channels worth following, hashtags to use and links to be aware of: