From 3 to 13 August 2023, the inaugural UCI Cycling World Championships will be hosted in Glasgow and across Scotland. It will be the single biggest cycling event in history, bringing together for the first time 13 existing UCI World Championships into one mega event. Partners are encouraged to help promote both the event as well as celebrate the #PowerOfTheBike through use of this digital toolkit which has been developed to help you maximise the opportunity through a range of assets and ready-to-use content.
Squiggly bike logo
The squiggly bike logo has been designed so that it can be used long after the event itself in 2023, and to inspire people to celebrate the #PowerOfTheBike.
From websites to social media, email signatures to flyers, use the free-to-use Squiggly Bike logo across your own promotions, communications and assets as a great way to enable and encourage more people to ride bikes more. You can access the brand guidelines and directly download the logos on this page below.
Squiggly Bike logo - Identity Guidelines
Published September 2022
Brand guidelines for use of the Squiggly Bike logo
PR and communications
Where there are opportunities to collaborate, celebrate and showcase the 2023 UCI Cycling World Championships across your own aligned PR / Media opportunities, please consider using one or more of the key messages and include the notes to editor. We can also supply supporting quotes for any press releases where relevant.
Please email email@example.com in advance of issuing any press releases.
- The 2023 UCI Cycling World Championships in Glasgow and across Scotland will bring together 13 existing UCI World Championships together for the first time to create a mega event as well as delivering key policy ambitions and acting as a catalyst for transformational change.
- The combined UCI Cycling World Championships will create the biggest cycling event ever held and become one of the world’s top 10 most watched sporting events with a cumulative audience of 1.1 billion in 160 markets.
- It will be held in up to 10 venues and locations in Glasgow and across Scotland to ensure a pan-Scotland approach, bringing positive impacts and benefits to the whole country.
- Delivered in collaboration between the UCI, Scottish Government, Glasgow City Council, UK Sport, British Cycling, Glasgow Life and VisitScotland. To create a blueprint for future editions by ensuring the inaugural event is authentic, innovative and distinctive.
- Taking place across 11 days from 3 to 13 August 2023, this historic and innovative event will be a unifying must see, must attend, must watch event, uniting athletes and spectators by bringing multiple cycling disciplines together for the first time ever.
- Five of the venues are in Glasgow with the remaining locations across Scotland including Dumfries and Galloway, Stirling, Fort William and Glentress Forest, with more to be announced.
- Taking a policy led approach to delivery, the 2023 UCI Cycling World Championships will be developed around four key policy drivers – cycling as transport, cycling participation, cycling tourism and cycling industry – that will help us achieve our vision.
- The Championships will showcase the power of the bike as a tool for sport, transport and recreation, engaging the global cycling community as well as reaching new audiences for cycling through the influence of a major event.
- The UCI’s choice of Glasgow and Scotland as proud hosts of this inaugural event reinforces the history and expertise of hosting and delivering world-class major events.
- The 2023 UCI Cycling World Championships is more than just an event. It will accelerate key policy objectives to deliver wider benefits around Scotland in advance of the Championships through to 2027 and beyond.
From 3 to 13 August 2023, the inaugural UCI Cycling World Championships will be hosted in Glasgow and across Scotland. It will be the single biggest cycling event in history, bringing together for the first time 13 existing UCI World Championships into one mega event.
This historic and innovative event will welcome more than 8,000 amateur and elite cyclists from more than 120 countries and crown over 190 UCI World Champions across 13 UCI World Championships. This includes: BMX Freestyle Flatland; BMX Freestyle Park; BMX Racing; Gran Fondo; Indoor Cycling; Mountain Bike Cross-country; Mountain Bike Downhill; Mountain Bike Cross-country Marathon; Para-cycling Road; Para-cycling Track; Road; Track; Trials.
The anticipated global TV audience will place the event in the top-10 most watched sporting events in the world, rivalling the Olympics and Commonwealth Games and placing Scotland on the world stage as a destination for elite cycling and cycle tourism.
Currently the UCI stages annual World Championships in each of its disciplines in different host cities around the world throughout the year. Starting with the inaugural event in 2023, the UCI Cycling Worlds will bring these championships together every four years, the year prior to the Olympics.
The 2023 UCI Cycling World Championships is more than just an event. It will be a catalyst for behavioural change across Scotland by giving everyone the opportunity to experience the freedom riding a bike can bring to their lives. By working in collaboration with cycling and wider partners, it will amplify and unify existing work and activity across health, transport, tourism and participation.
The event will be delivered in collaboration between the UCI, Scottish Government, Glasgow City Council, UK Sport, British Cycling, Glasgow Life and VisitScotland with its EventScotland team through 2023 Cycling World Championships Ltd, with the partnership creating a blueprint for future editions by ensuring the inaugural event is authentic, innovative, and distinctive.
Visit www.cyclingworldchamps.com for information on the event.
Please refer to the 2023 Cycling World Championships - Communications Style Guide when writing or talking about the championships. This guide has been created to keep a clear and consistent message across channels, no matter the audience.
2023 UCI Cycling World Championships - Communications Style Guide
Published August 2022
Promotion of events
You can list your public-facing cycling event for free on VisitScotland.com and get more exposure for your event.
Visit the "Submit an Event" page on VisitScotland.com and follow the instructions to list your event.
Please not, these listings are managed via our partnership with The List, so your event will also feature on their site and others.
There a number of social media channels worth following, hashtags to use and links to be aware of:
- Visit the 2023 UCI Cycling World Championships website
- Sign up for ticket alerts on the 2023 Cycling World Championships website
- Find out more about the venues on the 2023 Cycling World Championships website
- Find out more about the different regions hosting the event on the 2023 Cycling World Championships website
- Keep up to date on all the latest news on the 2023 Cycling World Championships website
- Find out more about the different event disciplines on the 2023 Cycling World Championships website