The 150th Open at St Andrews generated over £300 million in economic benefit for Scotland. This is the finding of an independent study commissioned by The R&A, VisitScotland and Fife Council.
The historic championship provided a total economic impact of £106 million to Scotland – new money entering the economy – according to the study conducted by Sheffield Hallam University’s Sport Industry Research Centre (SIRC).
Independent research led by YouGov Sport also shows that £201 million of destination marketing benefit was delivered for Scotland, the Home of Golf. This is the result of The 150th Open being broadcast worldwide through linear television and digital platforms.
The total economic benefit delivered last year is the highest in the history of the championship.