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Visit Scotland | Alba

Please note that this fund is now closed for applications

The Sector & Destination Operational and Market Readiness Fund has been established to specifically support established Scottish Tourism Sector Groups and Destination Organisations that are facing funding challenges, to support them in their core operational functions to ensure organisations are sustainable and in a position to actively promote Scotland as and when restrictions are lifted. 

About the Fund

The £1.4million is being delivered on behalf of the Scottish Government by VisitScotland.

The Sector & Destination Operational and Market Readiness Fund has been established to provide support for established multi regional or pan-Scotland tourism sector groups and destination organisations who represent the interests of a substantive number of tourism businesses and stakeholders within their destination and sector and whose role is critical to the ongoing success of the tourism industry in Scotland to prepare for a post-COVID-19 environment. Read the Fund guidelines document for full eligibility criteria.

This Fund can support core business costs that will ensure operational and market readiness post-COVID-19. Read the Fund guidelines document for full details on what activities are eligible.

This Fund cannot be used to support promotional marketing activities or campaigns. 

Applicants can apply for awards from £10,000 - £50,000. No match funding is required as part of application.

Please note that not all applicants who apply will be successful, and those who are, may not receive the full amount requested.

Application process

The Fund has now closed, and any application forms received now will not be considered. 

Guidance for applicants | Sector & Destination Operational and Market Readiness Fund

Published January 2021

Fund guidelines document

Questions about the fund

If you have any queries about the Sector & Destination Operational and Market Readiness Fund, please contact Sector&DestinationFundEnquiries@visitscotland.com.