Advice and support on a range of topics
Our business surgeries have been designed as an opportunity for businesses to speak with their Industry Relationship Manager on any industry-specific topic that will help you manage and grow your business.
We can tailor the session to suit your business needs and objectives but here are some examples of the topics that we can offer advice and support on:
Quality
We can tell you about our Quality Assurance Schemes, share with you our criteria and get you signed up and on your way to receiving a star grading. We can also offer advice on how you can further promote your award through your own marketing channels and how to fully utilise your quality and advice report.
Internationalisation
We want to understand your key markets, and if you don’t know who they are, then we want to help you find it out. We can then get you ready to welcome international visitors by helping you understand their needs and wants. We can also give you a listing on our travel trade website and give you further exposure to the travel trade through attendance at the range of events we offer.
Digital
We can help you take those beginner steps into digital marketing, get you thinking about a strategy and offering you practical advice to get started. Being found online is so important to your business’s success and we can offer great advice on relevant platforms and free tools that can improve how likely new customers can discover and book with you. We can explain the different options to being bookable online and give you all the information to make an informed decision.
Online reviews and social media are also key areas that can be used to help influence consumers and help is available to manage and make the most of these.
So if it is those first steps into digital marketing you want to take then a business surgery can do exactly that, but if you would like more advanced support then visit www.digitaltourismscotland.com for digital expertise on topics such as SEO, Google Analytics and so much more.
After we meet
At the end of the business surgery we will email you a report with details of the advice provided and highlight the actions you can take based on this. This report also includes other support tools, including links to online resources and workshops to help you make improvements in the areas you wish.
Any business working with us can have a free business surgery, please just email our team at customer.services@visitscotland.com. Be sure to include your business name and location so we can refer you to the right Industry Relationship Manager.