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Visit Scotland | Alba

Advice and support on a range of topics

Our business surgeries have been designed as an opportunity for businesses to speak with their Industry Relationship Manager on any industry-specific topic that will help you manage and grow your business.  

We can tailor the session to suit your business needs and objectives but here are some examples of the topics that we can offer advice and support on:

Quality 

We can tell you about our Quality Assurance Schemes, share with you our criteria and get you signed up and on your way to receiving a star grading. We can also offer advice on how you can further promote your award through your own marketing channels and how to fully utilise your quality and advice report.

Internationalisation 

We want to understand your key markets, and if you don’t know  who they are, then we want to help you find it out. We can then get you ready to welcome international visitors by helping you understand their needs and wants. We can also give you a listing on our travel trade website and give you further exposure to the travel trade through attendance at the range of events we offer.

Online reputation management

We can guide you through some of the key platforms that you can expect to find customer feedback, and show you how to keep track of your online feedback through notifications. We can explain the TripAdvisor popularity ranking or show you some best practise examples of management responses.

After we meet

At the end of the business surgery we will email you a report with details of the advice provided and highlight the actions you can take based on this. This report also includes other support tools, including links to online resources and workshops to help you make improvements in the areas you wish.

Any business working with us can have a free business surgery, please just email our team at customer.services@visitscotand.com. Be sure to include your business name and location so we can refer you to the right Industry Relationship Manager.