2. Views on climate change
73% of Scottish residents see climate change as an immediate and urgent problem. The importance of tackling climate change has increased for many following the pandemic. 45% are more concerned now than pre-pandemic.
Overview
- Rebuilding Scotland's visitor economy responsibly will help us to ensure that our communities and visitors develop strong and harmonious relationships, allowing our local communities to benefit from tourism.
- During 2021, visits from the rest of the UK and overseas markets to Scotland were limited due to Coronavirus (COVID-19) restrictions. During this period there was an opportunity to carry out research with Scotland's residents with a focus on responsible tourism.
- The research was commissioned by VisitScotland and carried out by 56 Degrees Insight.
- We studied how residents feel about climate change and explored the sustainable behaviours that they may adopt when on holiday in the future.
- Fieldwork took place between 3 - 11 August 2021. 1,015 respondents completed an online survey. Further information on the sample is available within the full report to download.
Full report - Scotland resident's view on responsible tourism 2021
Published February 2022
A focus on the role of responsible tourism.
1. Key statistics
69%
are willing to go off the beaten track in Scotland
68%
would be willing to travel more in the off-peak season in Scotland
75%
would choose independent local shops, cafes, restaurants in Scotland
53%
would be willing to pay more for locally sourced and produced food and drink
59%
would consider car free days when on holiday in Scotland
59%
would consider public transport once in destination
60%
would search out places to eat that source local food and drink
22%
would choose vegan or vegetarian options more often when eating out on holiday in Scotland
Source: Scotland Residents' View on Tourism, 2021
3. Future travel behaviours
Whilst the importance of climate change is recognised, there is more limited willingness among many to change future travel behaviours.
As many as 49% of Scotland's residents are unlikely to think about sustainability when on holiday and 46% will still find reasons to travel internationally despite concerns. This is especially the case among young independents despite this group being most aware and sympathetic towards tackling climate change.
In terms of domestic holidays, there may be deep-rooted beliefs around accommodation choice and travel options. However, there is some willingness to change around some areas of responsible tourism, notably around food and drink choices, energy consumption and car free days.
4. Views on responsible tourism in Scotland
55% are concerned with the impact of tourism on Scotland’s natural environment. Litter, threats to local wildlife and overcrowding at popular tourist sites were the main concerns.
68% are keen to reduce their energy consumption whilst on holiday in Scotland. However, there is a clear need for more advice and education on how to make holidays greener or more sustainable with 42% unsure.