Celebrating the businesses that make Scotland shine
For more than 30 years, the Scottish Thistle Awards, with new headline sponsor Abbey: The Destination Experts, have showcased individual businesses, people and partnership working. It has become an annual celebration of excellence, collaboration and innovation within one of the country’s most important sectors.
Every year, we’re blown away by the calibre of winners at the Scottish Thistle Awards, and this year is no exception. These awards celebrate the best of the best across the industry and champion the businesses, events and individuals that deliver the quality, memorable experiences Scotland is famous for.
On behalf of everyone at VisitScotland, I want to say a heartfelt congratulations – not only to our winners, but to all the businesses that have made it to our regional and national finals. Whether you’ve created unforgettable moments for your visitors, championed responsible tourism or brought communities together for outstanding events, you’re all a fantastic representation of Scotland’s tourism and events industry.
You’re leading the way. Thank you for playing such a vital role in making Scotland a destination that our visitors want to return to time and time again.
Vicki Miller, Chief Executive, VisitScotland

Image: Vicki Miller, Chief Executive with Scottish Thistle Awards 2025 Individual of the Year Shelia Gilmore and Awards host, TV and radio presenter Jennifer Reoch. © VisitScotland / Connor Mollison