Building Scotland’s tourism future together
We work with tourism sector groups across Scotland to support growth and development in line with national priorities. This helps us identify Scotland’s product strengths and opportunities for growth.
Agritourism is one such sector. The sector’s continued growth offers significant opportunities for both agriculture and tourism. To ensure agritourism flourishes sustainably, it’s essential to build a clear understanding of its growth and impact. That’s why we’re conducting Scotland’s Agritourism Survey 2025 on behalf of Scotland’s National Agritourism Strategy Board. The survey will help guide future support, ensuring the economic, cultural, and social benefits of agritourism are fully recognised and protected.
Together, we can ensure that all parts of our visitor economy, and all sectors, are supported, valued, and able to contribute to sustainable growth for years to come. On the subject of support, we’ll soon be kicking off an email advice programme for those subscribed to the business support enewsletter. It’ll cover three topics: digital, travel distribution and events.
Read more on this, plus our latest activity and wider industry news within this month’s Tourism Insider.
Vicki Miller, Chief Executive, VisitScotland
Image: Vicki Miller, Chief Executive