The 44th edition of the Genesis Scottish Open begins today (10 July) at the Renaissance Club in North Berwick. It welcomes a world-class field that includes:
Among the elite competitors is Scotland’s own Robert MacIntyre, returning to defend his title in front of a passionate home crowd.
The Genesis Scottish Open is a Rolex Series tournament that is co-sanctioned by the DP World Tour and PGA TOUR. At the start of the week, a new analysis by MKA Economics has found that it delivered a net economic impact of £19.2 million to the Scottish economy in 2024, supporting 234 jobs:
As part of this year’s event, local tour guide and photographer Bryan Millar Walker takes fans on a visual journey through East Lothian’s stunning coastline.
From championship links courses to nature reserves, fine dining, and historic landmarks, Bryan’s work highlights the region’s diverse and authentic visitor experiences.
Watch Bryan Millar Walker's film showcasing the natural beauty of East Lothian's coastline.
On Wednesday (9 July), the DP World Tour and PGA TOUR announced a multi-year extension with Genesis as title partner through 2030.
This long-term investment reinforces Genesis’ commitment to Scotland’s national open and supports the continued development of the event as a world-class sporting event.
Off the course, the Fan Zone will be buzzing across the four days with the return of Fringe by the Tee, a collaboration with the local Fringe by the Sea festival. This year’s entertainment includes a vibrant mix of music, comedy and family fun.
Among the highlights will be KT Tunstall, the Grammy-nominated, Brit Award-winning artist, brings her electrifying live show to the event on Saturday (12 July).
The Genesis Scottish Open exemplifies our strategic priority place and destination development. It showcase East Lothian as a world-class destination that blends elite sport with authentic local experiences.
From the economic uplift and job creation to the celebration of Scotland’s natural beauty through Bryan Millar Walker’s visual storytelling, the event enhances the region’s appeal to both domestic and international visitors.
The integration of cultural programming like Fringe by the Tee, alongside the tournament’s global sporting prestige, supports sustainable tourism, strengthens community engagement, and reinforces Scotland’s reputation as a vibrant, welcoming, and diverse destination.
The Genesis Scottish Open draws thousands of visitors from around the world each year, playing a key role in growing Scotland’s visitor economy, while also delivering meaningful social and environmental benefits. This has been underlined by the new economic impact study, which highlights the event’s wide-reaching value to communities and the tourism and events sector.
VisitScotland’s long-standing involvement in the event reflects our commitment to showcasing the country through a diverse portfolio of sporting and cultural experiences that highlight our landscapes, hospitality, and heritage, while reinforcing our reputation as a world-leading tourism and events destination.
The Genesis Scottish Open is one of the centrepieces of Scotland’s sporting calendar and this report shows the very real benefits to come from staging such a significant international event.
It is incredible that nearly 20,000 visitors headed to North Berwick every day for last year’s tournament and I wish the competitors, organisers and the event’s army of volunteers well ahead of what I’m sure will be an equally successful tournament this week.
The Genesis Scottish Open has grown to become one of the pre-eminent tournaments in global golf, attracting an incredibly strong field of the world’s best players, as well as an extensive spectator entertainment programme. Spectator numbers are increasing year-on-year, and this new study shows that this is having a tangible economic benefit to both the local and national economy. With our partners at VisitScotland, Scottish Government, Genesis and the PGA TOUR, we are focused on increasing the positive economic and broader societal impact of the Rolex Series tournament once again this year.