Our flagship travel trade workshop event, VisitScotland Connect, will be held on 15 and 16 April 2026, at the Scottish Event Campus (SEC) in Glasgow, supported by Visit Glasgow.
VisitScotland Connect provides a targeted platform for trade-ready Scottish businesses – including accommodation, experiences and attractions – to meet and do business with tour operators and travel experts representing markets in North America, Europe, Asia-Pacific and the UK domestic market.
In addition, either side of the workshop event at the SEC, a series of familiarisation trips will showcase businesses and destinations around many of Scotland’s regions to buyers.
With half of all overseas visitors booking their trips through tour operators or travel advisors, VisitScotland Connect helps Scottish suppliers promote their experiences and services to a global audience.
International visits to Scotland for 2024 reached a new record in terms of visits and spend and showed the strongest growth out of all UK nations, with European and North American visits performing the best.
A survey conducted after the event found that every Scottish tourism business who responded anticipated generating sales for their business as a result of attending. Similarly, 91% of travel trade buyers said they anticipate introducing, expanding, updating or changing their programme or products.
Hear from our Chief Executive, Vicki Miller, about the importance of VisitScotland Connect, and what Glasgow has to offer our delegates.
