New partnership to promote Scotland's Adventure Coast

A new partnership between destination management organisation (DMO) Argyll & The Isles Tourism Cooperative (AITC) and Outdooractive, a globally renowned digital platform for outdoor tourism, is helping visitors to discover and plan their outdoor activities on Scotland’s Adventure Coast.

The Outdooractive digital platform features directly on the AITC’s website, allowing visitors to sustainably explore the region’s breath-taking landscapes, vibrant coastlines and glittering sea lochs, islands, hills and glens before they even arrive in the region.

With so many adventures to be had in the region, capturing the full richness of the experience is often challenging for traditional digital platforms to fully reflect, but Outdooractive’s integration via wildaboutargyll.co.uk is set to change that, providing dynamic information to enhance every visit.

Screenshot of the Outdooractive platform on wildaboutargyll.co.uk

About the partnership

The Outdooractive digital platform, featuring official routes and visitor content, is embedded directly onto Argyll & he Isles Tourism Cooperative’s website (wildaboutargyll.co.uk) providing an enhanced experience for users planning their adventures in the region.

This same content is also available on the Outdooractive platform, helping to extend Argyll & The Isles’ reach to over 60 million outdoor enthusiasts worldwide.

Trails such as the Tarbet to Loch Long Viewpoint Route are already live, giving visitors the ability to preview routes, plan detailed itineraries, and access real-time navigation tools.

Take a look at the routes on wildaboutargyll.co.uk.

The collaboration aligns both organisations' commitment to sustainable tourism, accessibility, and promoting outdoor pursuits across different ability levels. With Outdooractive being a digital pioneer in outdoor tourism and Argyll & The Isles Tourism Cooperative’s deep connection to local landscapes, the partnership positions Scotland’s Adventure Coast as a leading destination for authentic and responsible outdoor experiences.

By showcasing official content to a global audience, the initiative also supports greater visibility for the region and unlocks new economic growth opportunities for visitor-related businesses across Argyll & The Isles.