Skip to main content
Visit Scotland | Alba
Article published 19/01/2024

Scotland’s National Events Conference makes a timely return on Tuesday 26 March 2024. Tickets for the flagship industry conference for Scotland’s events sector are now on sale.  The conference will take place at the Assembly Rooms in Edinburgh.

This is the first time the conference has taken place in four years. It will bring together more than 200 of the country’s leading event producers, suppliers, policy makers, and funders from across culture, sport and business events.

Delegates will have the opportunity to connect, learn and exchange insights in person.

The theme of the conference is Resetting the Perfect Stage for Events. An essential focus of the conference will be updating attendees on the priorities that have emerged from the sector-wide consultation work undertaken to update the national events strategy, Scotland the Perfect Stage.

The refreshed strategy will provide direction for the industry to the end of 2035 and the conference will share next steps and help to inform development of the strategy’s implementation plan.

The conference will feature keynote addresses and breakout sessions covering a range of themes, including:

  • Scotland’s future ambition and global status
  • responsible events
  • community engagement
  • net zero events
  • event impacts
  • workforce development

There will also be plenty of opportunities for networking with event colleagues and exhibitors. Full details of the conference programme, including speakers, will be announced across the coming weeks.

It’s great to have Scotland’s National Events Conference back after four years and a period of unprecedented change.

The environment for events is constantly evolving, driven by changing consumer preferences, technological advancements, global challenges, regulation and policy development, and societal and environmental change. 

The conference presents a crucial opportunity for Scotland’s vibrant event sector to come together to address and share knowledge on many of the key themes, challenges, and opportunities identified from the last few years and through the national strategy consultation.

It will be a day not to be missed.

Paul Bush OBE, Director of Events

The National Events Conference is delivered by VisitScotland’s Events Directorate. It last took place in September 2019 at the world-famous Gleneagles Hotel alongside the 2019 Solheim Cup, the most highly coveted trophy in women’s professional golf team competition.

Delegate feedback from the conference was overwhelmingly positive. 97% of respondents stating they would attend a future National Events Conference. Tickets for the conference are now available for £80 + VAT.

Find out more about the 2024 event and purchase tickets on

Related links