JetBlue lands at Edinburgh Airport

We are excited to welcome JetBlue to Scotland with the launch of this new direct service. North America is our most valuable international visitor market, and we are seeing record levels of demand here, welcoming almost one million visitors last year, surpassing not only pre-pandemic levels but also other parts of the UK.

We know these visitors are drawn to Scotland for a variety of reasons from our dramatic landscapes to our rich history and culture and warm people, with Edinburgh, Scotland’s capital offering a well-connected gateway for exploring the rest of the country. These visitors who often stay longer and spend more, are hugely important to Scotland’s tourism industry and wider economy supporting businesses, jobs and communities and why making it as easy as possible for people to visit here with direct access is key.

Following a difficult few years for the travel and tourism industry, we are delighted to be working with new partner JetBlue to promote this new direct service and encourage more US visitors to choose Scotland for their next vacation.