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Article published 21/03/2024

There’s just under a month to go before VisitScotland Connect 2024 gets underway.

Taking place 17-18 April, the event will welcome some of the world’s tour operators, travel advisors, and destination management companies to meet and do business with the Scottish tourism industry, at P&J Live in Aberdeen.

More than 220 trade-ready Scottish tourism businesses and attractions will connect with over 250 buyers, who plan inspirational Scotland trips for their clients. These represent 23 countries including those in North America, Europe, Asia-Pacific and the UK domestic markets. 

There are more than 60 Scottish businesses joining us for the first time, including:

  • Cameron House on Loch Lomond
  • Galloway and Southern Ayrshire UNESCO Biosphere
  • Glen Moray Distillery
  • Grampian Transport Museum
  • Hamilton Park
  • Laphroaig Distillery
  • Marine & Lawn Hotels & Resorts
  • Cruise Loch Linnhe

Many visitors to Scotland seek the reassurance and guidance offered by travel intermediaries to plan and book their holiday travels. VisitScotland Connect is an integral part of our support to enable Scottish businesses to grow their business through this route to promote and grow the nation's share of visitors that stay longer and spend more.

By taking part in VisitScotland Connect 2024, Scottish tourism businesses get the opportunity to engage with travel intermediaries in a workshop-style format, discussing new destinations and products to include in travel itineraries being sold globally in 2025 and 2026.

Last year’s event was the first time we ran a workshop-style event, focused on one-to-one meeting and networking opportunities. These offered a more targeted opportunity to connect product developers and contract managers with Scottish tourism businesses and suppliers. 

Overall feedback from the 2023 event revealed that both buyers and suppliers preferred the new format. 91% of Scottish businesses said they anticipated generating sales from attending VisitScotland Connect 2023.

We're delighted to participate in VisitScotland Connect this year and eagerly anticipate connecting with our industry peers. VisitScotland Connect provides an excellent platform for us to showcase Marine & Lawn and share our vision for the future.

Our collaboration with the travel trade in Scotland has played a pivotal role in our successful launch and continued growth, both within the country and beyond.

Gina Clark, Director of Sales Scotland, Marine & Lawn Hotels & Resorts

In addition to the two-day event in Aberdeen, a specially curated programme of familiarisation trips will showcase the best of Scotland’s tourism offering across 20 regions.

These trips will highlight products with a strong emphasis on sustainability and an attractive sample of local culture in each. They allow travel trade representatives to experience the offering of a variety of different destinations in person across Scotland. 

Please note that only pre-registered delegates can attend and registration is now closed.

Demand for Scotland as a visitor destination remains strong and we are thrilled to be able to bring the Scottish tourism industry, travel agents and tour operators from across the world together again at the P&J Live in Aberdeen.

This is a really important opportunity to meet in person and share details of products and experiences, as well as the brilliant offering we have here.

Helping businesses to reach new markets and stimulating demand for Scotland is all part of our comprehensive marketing strategy which works year-round to bring visitors to Scotland.

Vicki Miller, Director of Marketing and Digital at VisitScotland

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