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Article published 30/01/2024

Scotland makes the "Best of the World 2024" guide

National Geographic today announced its picks for "Best of the World 2024", the brand’s annual guide of the most exciting, meaningful, and one-of-a-kind travel experiences for 2024.

"Best of the World 2024" was created, researched, reported and written in collaboration with National Geographic’s international editorial teams.

This year’s travel guide celebrates not only must-see destinations but expands the franchise to include a complete and authoritative suite of must-do, must-stay and must-consume recommendations for travellers to engage with these destinations more deeply and meaningfully.

Best in the world 2024

Scottish Highlands make the "top 20 travel experiences" category

The Top 20 travel experiences category is a selection of must-do adventures right now. 

From the total eclipse in Niagara Falls in April to glacier treks in Chile, this year’s highlights include a ranking system — another first.

Scotland was selected in the “Top 20 Travel Experiences” category with "Ride Classic Rails in Scotland"  ranked number 14 on the list.

It details the experience of taking the Royal Scotsman train through the Highlands and is the only UK destination to make the Top 20 Travel Experiences annual list.

For more information on Nat Geo’s Top 20 Travel Experiences list, as featured in their best of the world guide 2024, visit their website.

Best of the world badge

Statement from Chief Executive Malcolm Roughead

"The breathtaking scenery and landscapes of the Highlands is one of the top reasons that people visit this region, so it’s no surprise that National Geographic has highlighted a journey that takes in this natural splendour.

It’s fantastic that Scotland has been recognised once again in the Best of the World list, shining a spotlight on our world-class experiences. It is particularly welcome, as we encourage visitors to explore our country across the seasons using sustainable transport.

We are committed to the development of Scotland as a globally recognised responsible tourism destination. We are working with industry, communities and visitors to preserve and protect the natural, social and cultural assets which are so vital to Scotland’s brand and its future prosperity.”

Malcolm Roughead OBE

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