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Visit Scotland | Alba
Article published 11/09/2023

A press release from V&A Dundee, Scotland’s design museum, has announced today (11 September) that according to a new independent impact report, the museum has generated £304 million for the Scottish economy to date, alongside many wider cultural and social benefits.

The research, by BOP Consulting and tialt, found that V&A Dundee generated a gross value added (GVA) impact of £234 million in the five years since opening, in addition to a £70 million GVA impact from the construction of the museum.

Scotland’s design museum was created to inspire and empower people through design, bringing together design from Scotland and all over the world through spectacular exhibitions, free displays, the permanent Scottish Design Galleries, and a programme of learning, community engagement, talks and events to spark curiosity in people of all ages.

V&A Dundee museum building on a clear sunny day

V&A Dundee, image credit VisitScotland / Kenny Lam

Key findings from the report include:

  • 1.7 million visits to the museum since opening, despite the impact of COVID-19, including nearly 500,000 people who came to Dundee for the first time as part of trips to V&A Dundee
  • Over 270,000 engagements in the community and learning programme since opening, including in-person events, digital workshops during lockdown, outreach in the city, and free design activities for children and families
  • Almost 10,000 pupils, teachers and educators have been engaged since opening through a partnership with Dundee City Council
  • Over 2,000 learning and community events and projects
  • The number of visitors to Dundee has increased from 880,000 in 2017, before V&A Dundee opened, to 1.25 million in 2022
  • V&A Dundee contributed 1,685 jobs to Scotland, including 450 in Dundee, according to data from April to September this year
  • Total GVA economic impact of £304 million for Scotland, including £109 million for Dundee
Check out the full report on the V&A Dundee website

Celebrating in style

V&A Dundee opened on 15 September 2018 and the impact report has been released ahead of the museum’s fifth birthday later this week.

The birthday will be celebrated on Saturday 16 September with free music performances including Be Charlotte and Andrew Wasylyk, free access to the blockbuster Tartan exhibition, street food on the plaza, family activities, free museum tours, and the opening of a new permanent display on the museum’s architecture, Stories from the Building.

New exhibition 

Stories from the building will be a permanent new display introducing visitors to the architecture, design, engineering, and construction stories behind the creation of V&A Dundee. It opens on Saturday 16 September.

As well as concept sketches, material samples and artefacts from the construction phase, the exhibition includes the original competition model for the building. There will be interviews with the architects, project managers and engineers and a new animation showing the development of the museum’s design and its construction.

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