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Visit Scotland | Alba
Article published 31/07/2023

Introduction from Victoria Harvey, Development Manager

Welcome to the April to June 2023 quarterly edition of our regional industry update for the Outer Hebrides, with an overview of some of the ways we’ve been promoting and supporting tourism in the islands over the last few months.

With the season in full swing - and with a challenging start to our visitor season – we’ve been hearing encouraging signs from tourism and events businesses about the season. The appetite for holidaying in Scotland, and especially in our islands, is strong from both the domestic and international markets.

The islands have been buzzing with events We had HebCelt on the Lews Castle Green (12-15 July) and then on Benbecula the incredible Eilean Dorcha Festival (27-29 July).

We're also so pleased to announce that Tattoo Metagama (11 - 12 August) was awarded funding from our EventScotland team for its celebration of Hebridean Homecoming with a fringe of events including a Grand Concert and Parade in Stornoway culminating in a family-friendly Tattoo on the green.

This event commemorates 100 years since the SS Metagama set sail to Canada following the SS Marloch seeing hundreds of Hebrideans seeking a new life across the Atlantic.

Read on for more information on our activity to support tourism and events in the Outer Hebrides, and promote the fantastic things to see, do and enjoy across the islands.  

Scotland and UK Press activity

We work closely with Scottish and UK media to raise awareness of our work to promote the Outer Hebrides to visitors, and how we offer support for the industry. Some of the most recent highlights include: 

Read all our press releases on our media toolkiit

Key statistics on social media

4.32 million

reached through Outer Hebrides content across our channels


reached by our top performing post featuring Isle of Harris

more than 256,500

engaged with Outer Hebrides content

more than 20,000

video views of Outer Hebrides content

Global PR for the Outer Hebrides

Hear from Stornoway iCentre

We’ve seen a lot of cruise ships in the harbour over the past few weeks. It’s nothing compared to how it'll be next year when the Deep Water Port opens, and it's been delightful meeting people from all over the world. Often they're on their way to Iceland, Kirkwall or Lerwick.

The HebCelt festival took place directly behind us (but across the water), so it was wonderful to see the town gearing up. Bunting suddenly appeared everywhere, and the shops were full of musical inspired windows. It’s such a joy.

We're expecting a wide range of people into the iCentre over the remainder of the summer, and we look forward to welcoming all our visitors. 

Pop in and say hello!

Our team of welcoming and knowledgeable staff are always on hand to help you, and your visitors. Pop in and say hello to our iCentre teams – they'd all love to hear from you.

Find and contact Stornoway iCentre

Scotland's Year of Stories evaluation

The results from the latest Themed Year, Scotland’s Year of Stories 2022, have now been published. Our new report highlights the significant benefits it brought to Scotland and its communities.

Over 1.4 million people attended a total of 201 funded events which were designed to share and celebrate Scotland’s stories.

Find out more about the full impact of Scotland's Year of Stories 2022 with key insights, learnings and results.

Read the full evaluation

Future Themed Year

We asked for your help to scope out options for a future Themed Year. Our Themed Years celebrate the very best of Scotland and its people.

The survey is currently closed.

More details to follow.

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