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Visit Scotland | Alba
Article published 23/01/2023

Scotland's golf industry attends the 70th annual PGA show

This week, representatives from Scotland’s golf industry are attending one of the game’s biggest global business events. We're co-ordinating and delivering the attendance of Scottish representatives from the industry, showcasing some of what Scotland has to offer.

Hosted in the United States of America, Scotland’s key international market for golf, the 70th annual PGA show takes place in Orlando Florida. It brings together world-wide golf industry, tens of thousands of PGA professionals, golf leaders, industry executives and retailers.

Some of the biggest golf broadcasters and publications will be covering the event. Looking to capitalise on the demand and interest created during one of the most successful years ever for golf in Scotland, several of the leading names from the golf industry in Scotland are attending. 

Businesses joining us includes:
•    Marine and Lawn Hotels (Fife, Ayrshire, East Lothian and The Highlands)
•    Links Golf St Andrews (Fife)
•    Dundonald Links (Ayrshire)
•    Bonnie Wee Golf (Aberdeen)
•    Executive Golf & Leisure (Stirling)
•    Glenmuir (Lanarkshire)
•    Golf Holidays Worldwide (Glasgow)
•    Golphin  (Ayrshire)
•    Perry Golf (Argyll and Bute)

Also supporting throughout the week are Carnoustie Golf Links, Gleneagles, St Andrews Links Trust, CustomX and Scottish Development International. 

We've invited Scotland's leading female golfer and LPGA member, Gemma Dryburgh to the event to support Scottish businesses and host a 'Beat the Pro' session. Gemma is also the recent winner the 2022 Toto Classic. 

As well as exhibiting, the delegates will take part in a series of networking events, including a celebration of Burns’ Night.

PGA Show welcome sign CREDIT VisitScotland

PGA Show Welcome Sign 

Golf operators are very keen to connect with the important US industry, as well as those other key golf markets from around the globe at the PGA Show, one of the biggest of its kind and a key focus of our activity in North America. An overseas golfing visitor spends on average 4.5 times per day more than a typical visitor, so golf tourism can certainly help Scottish businesses recover from the pandemic amid the continuing economic challenges. Last year was a very positive year but our focus, and that of the Scottish golf tourism industry, is on ensuring that we continue to position Scotland as a must visit golf destination in the years ahead.

Alan Grant, Senior Golf Manager at VisitScotland

A momentous year for golf in Scotland

Last year, Scotland welcomed five major golf tournaments over five consecutive weeks. Crowds gathered to watch:
•    the 150th Open at The Old Course, St. Andrews
•    the Genesis Scottish Open at The Renaissance Club, East Lothian
•    the Senior Open presented by Rolex at Gleneagles, Perthshire
•    Trust Golf Women’s Scottish Open at Dundonald Links, Ayrshire
•    the AIG Women’s Open at Muirfield, East Lothian

Due to the achievements and the hard work of the wider golf tourism and hospitality industry, Scotland was crowned Best Golf Destination in Europe and Best Golf Destination in the World 2022 in Abu Dhabi last autumn. 

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