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Visit Scotland | Alba
Article published 28/04/2023

Caroline Warburton, Destination Development Director

Welcome to our latest regional update where we look back at our key activity to support and promote tourism in Dundee and Angus during the last quarter.

As we start the traditional tourism season, we are aware that there are still challenges facing many in our industry, and we're working to ensure that Scotland’s profile remains visible to visitors in our key markets in order to drive demand. 

I have enjoyed being out and about over the last few months including the opening of V&A Dundee's exhibition - Tartan and meetings with partners including Angus Tourism Cooperative. There are a number of opportunities coming over the horizon, such as BBC Radio 1’s Big Weekend, Think Thursdays lates , Art Night takeover in Dundee and the UCI World Cycling Championships Gran Fondo in August.

We remain committed to doing what we can to support our industry. Whether it’s attracting more visitors to the region through our marketing and travel trade activity, providing practical advice on the cost-of-doing business or working with partners to create opportunities for growth.

Caroline Warburton, Regional Leadership Director, VisitScotland

Regional marketing

  • Refreshed Dundee and Angus destination page

    As part of our newly launched consumer website visitscotland.com, we've updated and refreshed our suite of destination pages. Check out our new look destination page for Dundee and Angus which is full of inspiring information on what to see and do and where to stay across the region.

  • New and updated blogs featuring Dundee and Angus

    Check out some of our new blogs on visitscotland.com featuring Dundee and Angus:

  • Dundee – the easy travel option from Germany, France and Spain 

    Dundee was featured as an easy travel connection for visitors from Germany, France, and Spain in a partnership with tour operator Holiday Pirates. Targeting warm audiences through Holiday Pirate's channels, promotion included social media posts, newsletters, app pushes and deals driving people to a dedicated page on its website.

  • Dundee part of Scotland’s UNESCO Trail

    Dundee’s credentials as UNESCO City of Design has featured as part of Scotland’s UNESCO Trail, alongside partners. Activity included:

    • A digital advert on German website Süddeutsche Zeitung promoting Dundee as the UNESCO City of Design, V&A Dundee and Dundee Rep Theatre as part of Scotland’s UNESCO Trail promotion
    • Partnership activity with Skyscanner promoting Scotland’s UNESCO Trail included display banners and a dedicated landing page with mention of Dundee UNESCO City of Design, V&A Dundee, Dundee Contemporary Arts, Discovery Point and the Apex City Quay Hotel & Spa. This activity ran from February until March and targeted the German market.

Dundee and Angus on social (January – March)

1.46 million reach

Number of times Dundee and Angus content reached people on their social channels

108,000 engagements

Reactions, likes, comments, shares and saves of Dundee and Angus posts

Reach of 329,900

Top performing post by reach on Facebook was a view from Mount Keen

The power of PR

Our Dundee iCentre update

  • The Dundee iCentre team are most excited by the opening of the new V&A Dundee Tartan exhibition and are looking forward to welcoming lots of visitors over the coming months!  Ellie in the team is particulary delighted that her daughter is featured on one the digital information screens at the exhibition. 

    Opening hours

    Opening hours for the Dundee iCentre have changed, and will now be open all week, Monday - Sunday, during the summer months. 

    As always, pop in and say hello to our iCentre team – they'd all love to hear from you.

Angus business scoops Scottish Thistle Award 

A huge congratulations to WeeCOOK Kitchen in Carnoustie who have scooped the award for the Best Eatery Experience at the National Finals in February this year. The Scottish Thistle Awards National Final is the highest accolade in the Scottish hospitality, tourism and events sector.

WEEcook Kitchen Angus at the Scottish Thistle Awards credit Chris Watt

Cycling

The 2023 UCI Cycling World Championships takes place in Glasgow and across Scotland in August this year. As part of this, Dundee and Angus will play host to the Gran Fondo time trial on Sunday 7 August.

Gran Fondo (which translates as “Big Race”) is a long-distance, mass participation event that celebrates competitive cycling. Find out more.

Partners and tourism businesses are encouraged to help promote both the event as well as celebrate the #PowerOfTheBike

Scotland. Made for Cycling

Footage of the Tay Rail Bridge and kayaking at Seaton Cliffs by Arbroath feature as part of our latest campaign Scotland. Made for Cycling.

It's been designed to create a compelling proposition to underpin the focus on Scotland as a leading cycling tourism destination, in the run-up to and beyond the 2023 UCI Cycling World Championships.

Check out our campaign video and share with your visitors.

Coming up

  • Industry events

    Dont miss out - sign up to attend the next Creative Concierge event taking place at V&A Dundee on 27 April, with many exciting speakers and including a tour of the new Tartan exhbition at V&A Dundee, you wont want to miss out. Sign up.

  • User panel

    Take part in game-changing research and shape the content we produce. Share your thoughts, ideas and opinions by joining our VisitScotland.org user panel. Get involved.

  • Tartan explained video

    We're in the process of creating a brand-new "tartan explained" consumer video. The video will be shared across our marketing channels explaining what Tartan means to Scotland, through the ages and features the Tartan exhibition at V&A Dundee. More to come. 

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