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Article published 08/12/2023

Dumfries & Galloway is a hit on social media

Dumfries & Galloway has a starring role in our recent social media collaboration. We’ve teamed up with influencer Chris Lawlor to showcase the stunning natural landscapes and scenery from the region.

The video, published by Chris Lawlor on TikTok and Instagram in October, features outdoor enthusiast Chris visiting Bruce’s Stone in Galloway Forest Park, Grey Mare’s Tail in Moffat and Logan Botanic Garden in Stranraer.

The video has since become one of the top performing of the 34 influencer assets supported by us this year. Of these 34, it is the second most popular for views and saves and the third most popular for likes and overall engagement.

Take a look at Chris Lawlor's Instagram

Results so far

472,000+

number of times it's been played

15,900

number of likes

380,000

number of accounts reached

As a result of the success of the collaboration – which was timed to support our marketing calendar spotlight on landscapes and nature – Chris has also provided content for a dedicated blog on star gazing in Scotland published on our global website visitscotland.com.  

Read the blog on visitscotland.com

I am in nature almost every weekend visiting trails and doing hill walks in Scotland, recording as I go and sharing this on my social media channels to provide others with adventure ideas.

I also like to highlight on social media the benefits that walks in nature has on your mental health and is something I’m passionate about. I will occasionally visit locations which are lesser-known and it is always fulfilling to help put those places on the map.

The contrast of being in the city to being surrounded by trees and wildlife does wonder for resetting my mind and recharging for the next week ahead.

Chris Lawlor

Working with influencers is a fantastic way to reach new audiences through authentic and unique storytelling.

This was the first time we have worked with Chris and the success of the collaboration has helped showcase the South of Scotland to a wider audience.

Social media plays a significant role in inspiring new and return visitors to Scotland. These videos capture some of the amazing natural beauty on offer in the region which will help put Dumfries & Galloway front of mind when planning a trip to Scotland.

Amanda Thomas, Global Influence Manager, VisitScotland

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