Ayrshire & Arran Tourism Conference
The tourism industry in Ayrshire & Arran is putting a plan in place, to help secure the future of one of the region’s most important economic drivers.
Businesses and tourism representatives from across Ayrshire & Arran came together for the Ayrshire & Arran Tourism Conference at the Carlton Hotel Prestwick (Wednesday 15 March).
The event was hosted by the Ayrshire & Arran Destination Alliance. We supported the event alongside the RAD Hotel Group and Scottish Enterprise.
Pre-pandemic tourism to the area was worth more than £600 million annually and provided 13,000 jobs. In 2019, there were 2.98 million visitor nights in Ayrshire & Arran. When adding day visits that rises to 11.19 million visits in total.
Ayrshire & Arran has an average overall score on Trip Advisor of 4.38 out of 5. Visitors are drawn to the region’s scenery, welcome and great variety of things to do.
Delegates heard about the ambition to deliver responsible growth, creating jobs, sustaining communities and contributing significantly to the economy.
Strategy partners at the tourism conference with Tourism Minister Ivan McKee. Credit: Ian Rutherford photography.