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Article published 22/02/2022

Next month (from 17 March - 17 July) Van Gogh Alive, the multi-sensory phenomenon created by Grande Experiences, arrives in the heart of Edinburgh. It will transform Festival Square into an immersive, one-of-a-kind kind exhibit of the life and work of the seminal Dutch artist.

Edinburgh will host the exhibition following smash-hit runs in Media City in Manchester and Kensington Gardens in London, which saw it quickly become one of London’s must-see cultural attractions of 2021. 

Van Gogh Alive

Van Gogh Alive have also announced a partnership agreement with Edinburgh's Business Improvement District, Essential Edinburgh. The partnership will see Van Gogh Alive work with Essential Edinburgh to provide visitors with a retail, food and drink experience which takes them beyond the exhibition and into the heart of the city centre.  


It is important for us as a visiting exhibition that we link in with the local business eco-system and work across stakeholder groups so that we can maximise the opportunity Van Gogh Alive brings.

We are thrilled that Essential Edinburgh is one of our first partners and we are looking forward to working with them.

John Carrigan, Project Director for Van Gogh Alive

We are delighted to be partnering with Van Gogh Alive.  It is fantastic news for Edinburgh city centre that this ground breaking experience is coming to the city in March.

We fully expect it to attract visitors from all around Scotland and further afield, as well as encouraging our residents to pop into town. It is a great opportunity for those visiting Van Gogh Alive to also visit all the restaurants, bars, hotels and retailers in the city – making use of everything our great city has to offer. This blockbuster multi-sensory experience adds further to the year round offering in the city centre, and we are delighted it has chosen Edinburgh city centre as its next destination.

Roddy Smith, Chief Executive of Essential Edinburgh

Van Gogh Alive is not an art exhibition in the traditional sense. It is an immersive, multi-sensory art experience combining high-definition projections of Van Gogh’s paintings with digital surround sound and aromas of Provence.   

Imagery and animations are projected at a scale that offers visitors the ability to see the details of the artist’s work like never before. More than 3,000 images will transform each surface. Van Gogh Alive is the world’s most visited immersive art exhibition, mesmerising a global audience of over 8 million people across 75 cities.  

Find out more on the Van Gogh Alive exhibition website.


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