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Article published 10/11/2022

Cutting-edge software to transform the visitor experience in Stirling

Stirling will become the first fully Augmented Reality (AR) city in the world following a ground-breaking project involving Stirling Council, BT and Seymour Powell.

The cutting-edge software will transform the visitor experience to Stirling allowing people to explore the city in a unique and exciting way through their smartphone screen.

Virtual signs will respond to users’ needs, Stirling’s rich history and heritage will be brought to life and interactive games will unlock rewards and incentives.

To access the new AR environment, download the free Stirling XP app from Google Play and the App Store and then hold up their phones as they navigate the city.

Stirling Council has invested £200,000 in the project via funding from the Scottish Government’s Place Based Investment Programme.

Offering this complete AR environment across Stirling is an exciting world-first and will revolutionise the visitor experience in our amazing city.

Stirling’s historic city centre and world-class attractions will be overlaid with interactive information, graphics, 3D models and much more, creating a fully immersive and dynamic experience that no other city currently offers.

Stirling is already a must-visit destination and this pioneering product will raise the city’s profile and attract more people to come here, boosting the wider tourism economy.

The new free app will also open up a plethora of fantastic opportunities for local businesses and will make Stirling a more inclusive and accessible place that’s setting the world standard for next generation tourism.

Councillor Chris Kane, Stirling Council Leader

It's incredibly exciting to see such an innovation showcase Stirling like this.

AR enables people from anywhere in the world to experience Stirling from the palm of their hands and learn more about this historic and vibrant city in an interactive way.

It's also great to have a new platform that local businesses can take advantage of and a tool that visitors can use to plan their trips to Scotland.

We know that tourism is a force for good with an impact that spreads far beyond the industry itself - it benefits our economy, our community and our wellbeing.

Neil Christison, VisitScotland Regional Director

At BT, we don't just build the connectivity, we help to build the solutions which will be powered by it to change communities. Tourism is vital to the Scottish economy and working with Stirling Council and Seymour Powell we're excited to be part of this brilliant app, helping to deliver a first of its kind experience which visitors will love.

Alan Lees, Director for BT’s Enterprise business in Scotland

The Stirling XP project demonstrates what is possible when cutting-edge infrastructure providers, optimistic and forward-looking public bodies and award-winning designers work together.

Using Google’s new Geospatial platform, we were able to design a truly immersive experience that brings the city to life by revealing an exciting digital layer, gamifying local history and providing tourists with local challenges that encourage them to go out and explore the city.

We are delighted to have been able to deliver a project which firmly positions Stirling as a world-class digital destination and paves the way for continued, industry-leading, development.

Chris Doughty, Head of Immersive Experiences at Seymour Powell

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