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Visit Scotland | Alba
Article published 17/03/2022

We're looking forward to welcoming hundreds of Scottish tourism and events businesses, who will connect with tour operators and travel agents from around the world, at our brand-new travel trade event next month. 

Discover Scotland 2022 will, for the first time this year, combine an online business-to-business event, known as Discover Scotland: Reconnect 2022 (from 5 - 7 April); with five regional showcases, known as Discover Scotland: Live Showcase (May and September), promoting trade-ready Scottish tourism businesses to key buyers from 21 international markets.  

It's the only travel trade series that exclusively promotes Scotland as a visitor destination and enables Scottish businesses to connect with key buyers from around the globe. This helps to attract visitors, from near and far, to Scotland and help rebuild Scotland’s valuable tourism industry.  

There will be 319 tourism and events operators from across Scotland attending the virtual event in April, to connect with 320 international delegates through 1-2-1 meetings, panel sessions and virtual networking. 

There are 57 businesses from Scotland that have not previously attended one of our travel trade events.  

Among the countries and territories represented are Scotland’s key markets; UK, Canada, USA, Germany, France, Spain and Italy. Other short haul markets in Europe, Netherlands, Austria, Switzerland, Sweden, Denmark and Belgium will also be there. And emerging markets Republic of Korea, China, India, Japan, Saudi Arabia, UAE, Qatar, South Africa, Israel, Australia, Brazil and Mexico will be represented. 

We're committed to working with the industry to create a long-lasting sustainable tourism destination, which supports the ambition of Outlook 2030. We want Scotland to be recognised globally as a leader in responsible tourism, which will protect the natural and cultural environment and benefit visitors and residents alike.

Discover Scotland 2022 will support this aspiration by showcasing responsible tourism products to key international buyers. 

Discover Scotland 2022 is part of our activity to rebuild international tourism demand and support the country’s ambitions to be a leading destination for responsible tourism.

The Scottish tourism industry has shown strength, resilience and innovation as it strives to navigate an unprecedented and ever-changing situation and we are looking forward to connecting with colleagues new and old.

We supports the tourism industry in its aspirations to internationalise and to attract business and revenues back from international markets in 2022 and beyond.

Malcolm Roughead OBE, Chief Executive at VisitScotland

As the tourism sector recovers from the disaster of the last two years the Discover Scotland event gives Cruise Loch Lomond the opportunity to meet with tour operators and clients. We will be able to resume relations with partners, reassure them that the Company is still operating and inform them of new services and products.

Stuart Cordner, Managing Director atCruise Loch Lomond

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