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Article published 21/07/2022

Is your business Scotland's greatest escape?

BBC Scotland has today (19 July) announced a new eight part series which will take audiences on a journey to the very best escapes that Scotland has to offer. Ultimately, one will be crowned Scotland’s Greatest Escape. The production team are now putting a call out to the public to nominate which holiday experience they think is worthy of the title. Businesses are also welcome to apply.

Across the series a wide variety of holiday styles and destinations available across Scotland will be showcased. With an emphasis on exceptionality and not luxury, all budgets will be catered for. From wellness retreats to adrenalin fuelled activity breaks, romantic getaways to family fun, each episode will showcase the top three destinations in their category and be road-tested by a family or group of friends with a passion for that particular holiday style.  They will spend one night at each of the shortlisted destinations and be tasked to judge five specific elements of their stay.  The holiday with the highest score goes forward to the grand final.  

Once all finalists are selected, an industry panel, featuring some of Scotland’s most experienced and renowned hospitality and tourism experts, will judge against strict industry standards.  They will deliberate which of the finalists is most deserving of the award and present the title at the grand final which will be filmed at a prestigious Scottish location.

Scotland’s Greatest Escape will be produced by Red Sky Productions for the BBC Scotland channel and BBC iPlayer for broadcast in 2023.

We all know Scotland is famous as being one of the best countries in the world for tourism, but this series will take viewers on a different journey of discovery and will shine a light on some of Scotland’s hidden holiday gems. We can’t wait to be inspired by what it reveals.

Louise Thornton, Head of Commissioning, BBC Scotland

Scotland’s Greatest Escape is a fantastic opportunity for the public to show their support for Scottish tourism by nominating their favourite place to stay.

The new BBC Scotland series will also be a welcome platform to show-off the sector to a national audience, as businesses still recover from the effects of the pandemic. The benefits of tourism spread far beyond the industry itself – it supports our economy, our community, and our wellbeing

Scotland is full of wonderful tourism experiences to suit all budgets. We look forward to seeing which escapes prove popular.

Malcolm Roughead, Chief Executive, VisitScotland

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