Research shows wide-ranging benefits of Scottish agritourism
The Scottish Agritourism Growth Tracker 2021 was undertaken by VisitScotland on behalf of Scottish Agritourism. It measured, for the first time, the potential of the country’s agritourism industry.
The tracker found that as well as the opportunity for strong economic growth, the industry played an important role in sustaining and creating rural jobs, supporting vital family employment, and providing equal and inclusive roles for men and woman across various ages and skill levels.
- Agritourism and farm retail businesses provide important employment opportunities in rural areas
- Agritourism provided an opportunity for multi-generational income from farming, retaining on-farm careers and employment
- Agritourism provided an opportunity to add value farm produce with the producer selling direct to consumers, helping lower food miles and raise the profile of quality Scottish food and drink grown on farms in Scotland
- Agritourism farm businesses have more female directors and partners than farm-only businesses
- Agritourism and farm retail businesses reported strong growth future potential
- The industry is making strong contributions to sustainable working practices, with a large proportion of farms actively improving energy efficiency and working practices
- Future projects planned included accommodation projects, particularly glamping style accommodation but also around a third of people were planning a farm tour or farm café business
- Four in ten businesses (42%) not selling farm produce, plan to start selling direct
- A wide range of assets are being used for agritourism activities, ranging from land and panoramic views to crops and historic connection to famous points in history
- Agritourism is a year-round activity with facilities widely reported to be open throughout the year