We understand it's such a difficult time for businesses right now as we face another lockdown. Tourism is a vital sector in the Tay Region economy and COVID-19 is significantly impacting tourism businesses. We've pulled together some industry events offering practical information, support and guidance to help your business adapt and successfully reopen when its safe to do so.
In partnership with Business Gateway’s Digital Boost programme, VisitScotland invites tourism businesses from across Dundee, Angus, Perth & Kinross and Fife to register for our latest in a series of digital webinars aimed at supporting the Scottish tourism industry, providing support and advice during the COVID-19 pandemic.
With topics including digital fundamentals, analytics for beginners, marketing tactics for 2021 and essential search engine optimisation, this series of webinars, part of our industry recovery support, is designed to help guide businesses and assist them in a successful start to the season.
Running from this month through to May 2021, tourism businesses across the Tay Region are invited to find out more and register to join these FREE online events to help and support your business.
The programme of events kicks off with our latest partnership with DigitalBoost. These are the first three webinars as part of a series of nine valuable sessions to help and support tourism businesses, more will be added as details are confirmed.
How to adapt your tourism business for 2021
Webinar one - 14 January 2021, 12.00 - 13.00
Running a tourism business in Scotland? Assessing your current business model and adapting to the new normal will be key for a successful 2021. In this webinar you will hear from VisitScotland on how you can adapt to meet the challenges ahead and get insight into how to prepare for recovery.
Scottish tourism business marketing – what should you do next?
Webinar two - 21 January 2021, 12.00 - 13.00
Join VisitScotland on this tourism specific webinar where you will learn to assess your current products and marketing activity in order to ensure your profile is just right for the Scottish and domestic market in 2021.
Tourism businesses – digital essentials for 2021
Webinar three - 4 February 2021, 12.00 - 13.00
This webinar will look at the what you need to get right in your digital activity in 2021 to ensure you convert browsers into visitors.
This webinar will cover:
- VisitScotland insights about pre-booking online visitor journeys and how they can help your business
- Getting your business visible online with the right content, at the right time, on the right platform
- Assess the quality of your online presence and know if you reach your intended audience
- Learn how to create and use your database, social platforms, and manage your online reputation
- Become confident knowing that you are making the most of your digital marketing
Introduction to blogging for tourism
Starting a blog is hard and keeping it going can be overwhelming.
This course will be delivered by Stephen Whitelaw.
Taking place on 27 January - register your place today.
Competitor analysis - what are your tourism competitors up to?
In this webinar you will learn how to research tourism competitors using online tools which will give you valuable intelligence.
Taking place on 31 March 2021 - register your place today.