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Visit Scotland | Alba
Article published 03/02/2021

On Wednesday 27 January, we welcomed 250 Scottish tourism businesses online to join us for a webinar sharing the results from the recent Scottish Tourism Emergency Response Group (STERG) industry survey.

During November and December 2020, STERG conducted a business survey to look back on the impact of the COVID-19 pandemic on tourism businesses with a focus on financial support and changes to their operations. 

This research provides vital insights into the challenges facing Scottish tourism and will inform the development of a comprehensive five-year plan for the industry, as recommended by the Scottish Tourism Recovery Taskforce.

After full analysis of the survey results, Diane McGregor of Progressive Partnership, the independent research company who administered the research on STERG’s behalf, delivered the research findings during our latest webinar.

If you missed the webinar, a recording of the session along with the final survey results, and a supporting Q&A document are now available for you to access at any time.

STERG Industry Results Survey Webinar

The results are in

Take a look at the presentation prepared by Progressive Partnership, which outlines all the data and results collected within the survey.

Industry Survey Results Presentation by Progressive Partnership

Published February 2021

You asked, we answered

Thanks to everyone who took the time to ask a question and get involved in our webinar. We’ve pulled together a copy of all the questions asked and you can now view the answers given by our panel.

Q&A document

Published February 2021