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Visit Scotland | Alba
Article published 08/03/2021

Several hundred Scottish tourism businesses will have the chance to connect and do business with tour operators and travel agents from around the globe.

Scotland Reconnect 2021, our digital trade workshop event, is now open for registration, for trade-ready Scottish tourism businesses, from Monday 8 March at 11am GMT. Register your space today. 

Scotland Reconnect 2021 27-29 April


We anticipate around 7,500 business meetings to take place over the three day event, which will take place online during 27 – 29 April 2021.

Given ongoing constraints on travel, we're delivering Scotland Reconnect 2021 in place of VisitScotland Expo, which has been an annual fixture in the business development calendar for the Scottish tourism industry. 

Recognising the need for tourism businesses to maintain contact with travel intermediaries around the globe despite the COVID-19 pandemic, Scotland Reconnect 2021 provides a platform for this. Scotland Reconnect 2021 follows our highly successful inaugural digital event, Scotland Reconnect 2020, which took place in November.

The 2020 event saw 264 buyers from 23 countries meet with 240 Scottish tourism businesses, operators and destination organisations.

Tourism industry delegates will get the chance to engage with travel trade representing key overseas markets for Scotland during one to one meetings, as well as round table discussions on the latest issues affecting world travel and tourism.

Informative and entertaining virtual experiences will showcase a flavour of what Scotland has to offer visitors from around the world.

As collaboration and cross-selling are key to developing the ideal tourism offering, there will be also be an exclusive networking session for Scottish businesses on the day before the event gets underway, to allow businesses to connect with each other in an informal one to one basis.

To take part in Scotland Reconnect 2021, businesses must be travel trade ready for 2021 – 2022. 

With restrictions still in place for both UK and international travel, it is unclear what the upcoming tourism season will look like.

It's vital we continue to engage with our international partners on a ‘dream now, travel later’ basis so that, should the situation allow, we can move quickly to take advantage of any opportunities which may arise.

We know from our intelligence that demand for Scotland as a destination remains as strong as ever with our history, heritage and outdoor experiences among the best in the world.

We want everyone in our industry that's trade ready to help meet that demand when it's safe for international visitors to return.

Malcolm Roughead, Chief Executive of VisitScotland

For more information on the event, and to register, please take a look at Scotland Reconnect on Eventsair. 

For further information on our response to the COVID-19 pandemic, take a look at our dedicated advice pages