Our campaign is part of the Visitor Management Strategy and Steering Group, led by the Scottish Government and VisitScotland. This includes three workstream groups with focus on Education and Marketing, Investment and Infrastructure, and Prevention, Regulation & Reassurance.
You can read more about the strategy on our dedicated page.
We lead the Education and Marketing Group, and work in collaboration with a number of partner organisations; Cairngorms Business Partnership, Cairngorms National Park Authority, Forestry & Land Scotland, Keep Scotland Beautiful, Loch Lomond & The Trossachs National Park, Lochaber Chamber, National Park Authorities, NatureScot, Scottish Tourism Alliance (STA), Wild Scotland and Zero Waste Scotland.
Though not exhaustive, some issues we've been addressing together in the past year include:
Littering – dropping and leaving litter, leaving camping equipment, broken glass
Environmental damage and fire hazards – damaging fences and signage; lighting fires in unauthorised locations or in unsafe ways, felling trees, damaging surrounding wildlife and risking spread of wildfires
Unsafe waste disposal – people not using designated toilets or appropriate facilities and leaving waste outdoors
Poor preparation – a lack of understanding of rapid weather change and challenging terrains, sometimes resulting in visitors getting into trouble or requiring assistance
Traffic and inappropriate parking - increased demand on hot spots, parking in passing places or areas that are not safe or block access to land managers or residents.