Finding the future of tourism and hospitality
A campaign has launched encouraging people to choose a career in Scotland’s valued tourism and hospitality industry.
The initiative, funded by the Scottish Government and supported by a range of organisations and charities, will support businesses to fill staff shortages that have occurred as a result of Brexit and encourage those aged 18-30 to play their part in helping businesses recover from the Coronavirus (COVID-19) pandemic by applying their skills to the diverse job opportunities available now.
The advertising campaign launched today, Monday 5 July, will promote the range of roles within the industry and help people find a job that suits different skill sets.
Whether it’s meeting new people, being part of a team, or working with food, the campaign highlights that ‘whatever you love doing, there’s a job in hospitality for you.’
The campaign has been developed in conjunction with the sector, and lead partner the Scottish Tourism Alliance, and is supported by £100,000 funding.
Scotland is home to 14,000 registered tourism business such as restaurants, pubs, accommodation providers and visitor attractions. From tour guiding to working as a chef, hotel management to digital development, the industry has transformed its operations in the past decade to include a variety of role across all entry levels.
As well as highlighting career options, the campaign will showcase the unique benefits of working within Scotland’s tourism and hospitality sector, which includes the fact that no two days are the same, the scope for meeting people and for travel. The campaign will demonstrate the range of roles to be enjoyed within the industry and how to find a role that suits different skill sets.
It is hoped the campaign will encourage young people within Scotland to play an important role in helping the struggling sector back on its feet after the events of the past 15 months.