Skip to main content
Visit Scotland | Alba
Article published 06/04/2021

The rise of Scottish tourism over the last 50 years is the subject of a new two-part BBC documentary. Greetings from Scotland will be broadcast on the BBC Scotland channel at 10pm on 6 April (episode one) and 13 April (episode two).

The Development of Tourism Act came into force in 1969 and an official Scottish Tourist Board was established with government funding.

The first hour-long episode of Greetings from Scotland explores 25 years of the Scottish Tourist Board (from 1969 to early 1990s) with a special focus on the rise of Aviemore as a major visitor destination in the Cairngorms.

It examines how tourism can positively impact and transform a community, region, and country.

With talking heads from across the tourism spectrum including Willie MacLeod, Pete Irvine and Eddie Friel, the documentary looks at how Scotland began to brand itself as a destination, the early days of creating a quality visitor experience and the transformation of Glasgow to the European City of Culture in 1990.

For more information on Greetings from Scotland and to catch a clip of the first episode visit the BBC website

In 2019, VisitScotland celebrated 50 years since the establishment of the Scottish Tourist Board. Numerous activities took place throughout the year including the launch of the world’s first Highland Coosmonaut and Outlander author Diana Gabaldon picking up a special International Contribution to Scottish Tourism award at the Scottish Thistle Awards.